Samsung gains market share

According to recent report from IMS Research, video surveillance solutions manufacturer Samsung Techwin America increased its market share in the security camera sector in 2011 to 4.6 percent, up from 4.5 percent in 2010.

The company said in a statement that it now ranks second in terms of analog camera market share and is fifth overall, up from the sixth position it held in 2010.

In addition, the company also saw a boost in the CCTV and Video Surveillance Equipment market category, moving from the tenth position with 2.1 percent market share in 2010 to the ninth position in 2011 with 2.5 percent market share.

"Samsung’s technology and customer support leadership has provided unparalleled opportunities for growth, and continues to facilitate increased market penetration in the Americas," said Frank De Fina, Samsung’s senior vice president of sales and marketing, North America. "Complementing our leadership and brand image is a strong product portfolio that offers added value and performance for our reseller partners and end-users. Samsung has experienced many exciting successes as we continue to tailor how we conduct business to meet the changing needs of the market. We’ve also taken a more aggressive and unified stance in how we develop new products and bring them to market. When combined with the power of the Samsung brand, this provides us with an added advantage that helps ensure continued growth in the Americas."

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