Red Hawk begins rebranding efforts

Company launches new website and logo, blends some of its individual businesses together


As part of its rebranding efforts, security systems integrator Red Hawk Fire & Security U.S. announced several moves this week that signify the company’s transition away from it former owners.

In addition to launching a new website, www.redhawkus.com, the company, has also released a new logo, which they say "distinguishes fire and security as the central focus of the company’s services."

These moves follow the company’s acquisition by Florida-based private equity firm the Comvest Group earlier this spring. Red Hawk, which has about 1,400 employees and 40 offices across the U.S., was born out of a series of nine acquisitions by UTC beginning in 2004. 

The company also announced this week that it will be "blending" some the individual organizations that comprise Red Hawk together to better leverage their strengths. Among the companies that are now a part of Red Hawk include; networking solutions provider National Network Services (NNSI); Korden Manufacturing, a maker of steel case access control lockers and bank equipment; and, MPA Systems, which provides quick set-up modular buildings for businesses during emergency situations.

"Red Hawk has earned a solid reputation as a group of local and regional companies, so we wanted to hold on to the existing brand and provide the same great execution with leading technologies and applications across our platform," said Red Hawk CEO Mike Snyder in a statement. "By having the resources and the reach of a large company and the agility of a small one, we can be exceptionally responsive to commercial customers in the upper and middle market who count on us for complex, customized solutions and advanced systems integration. And our teams are seasoned professionals trained and certified in specialized areas including system design and engineering, testing and inspecting, installation and integration, service, and monitoring."