Access control solutions provider the Kaba Group on Monday announced that it recently created a new division and also adapted a new management structure to align with the company’s corporate strategy of improving operational performance, increasing efficiency and profitable growth.
According to a statement, the new division, dubbed “Kaba Access and Data Systems (ADS) Americas,” combines the sales, marketing, product management and support functions of Kaba Access Control, e-Data, Kaba Mas, and Kaba's physical access systems into one sales and marketing unit.
"The implementation of this new go to market strategy is key to the growth of our company throughout North and South America," said Carl Sideranko, COO, Kaba ADS Americas. "By focusing on the market segment, rather than individual products, we can offer our customers a broader range of solutions."
The company said that the new alignment will also enable it to manage its various brands including Kaba, LA GARD, Simplex, E-Plex and e-Data with a single brand strategy.
"The very purpose of this change is to allow us to work closely with our customers to define their needs and create products that will work most effectively for them. It creates an incredible opportunity for us and our clients," said Stephen Pollack, the company’s strategic marketing director.