Peter Harlick was recently named Global Security Associates vice president of sales and marketing.
Garden City, New Yorkâ€”November 17, 2008â€”Global Security Associates LLC announces the appointment of Peter D. Harlick to Vice President of Sales and Marketing. Harlick will be responsible for the overall sales growth through new business development from the companyâ€™s core vertical markets: Aviation Security, Uniformed Guard Division, Government, Special Operations and Corporate Events.
Having been an active member of the security industry since 2002, Global Security Associates will benefit from Mr. Harlickâ€™s vast industry knowledge and relationships as the company looks to expand and partner with firms ancillary to its core service areas. "As our commitment to our customers continues to grow and expand; Peterâ€™s knowledge and understanding of sales and marketing will help to communicate our corporate message to existing and potential customers worldwide," states William McGuire, President and CEO of GSA, adding, "Peter has been vital to our companyâ€™s growth during times when additional leadership for multiple emergency response projects was vital. He has provided additional strategic guidance and consulting on various projects in the past involving executive, dignitary and celebrity protection details. Most recently Peter offered his services during GSAâ€™s response to the needs of clients in the Gulf Region following Hurricanes Katrina and Gustav."
According to William McGuire, "Peter has a keen understanding of our business operations from a hands-on perspective performing special operations to communicating our global message." Based at Global Security Associatesâ€™ new Charlotte, North Carolina regional office, Harlick will be in charge of building the sales team, creating and implementing print and online media strategies, trade show planning, website development and corporate branding.
The newest location allows GSA to better serve the Southeast and Middle Atlantic regions with the ability to deploy teams within a 12 to 24 hour window to any location that needs staffing ahead of a natural disaster. Global Security Associatesâ€™ aviation footprint continues to grow in the Miami and Southeast markets, the newest location will provide enhanced service to the area.