CBC opens office in Dubai

CBC, the world's largest producer of closed circuit television (CCTV) lenses and the manufacturer of CCTV cameras, celebrated the expansion of their business in the region, through the opening of their new office in Jafza (Jebel Ali Free Zone).

The inaugural celebration, that took place at Park Hyatt Dubai recently, was attended by Ibrahim Al Janahi, Senior Vice President, Sales, Jafza, Mr. Kobayashi the Consul General of Japan, and Mr. Masataro Doi, son of CBC President and heir apparent.

By developing new projects and areas within the company, Masataro Doi, has played a vital role in CBCs global expansion, particularly in the Middle East. Speaking about the expansion, he said: "The Dubai office is CBCs newest branch. Currently, we are in the CCTV sales and chemical trading business in Dubai, but we are soon going to expand to other products as well." CBC started as a trading house for chemical products in the 1925. It has broadened its spectrum and added new products to its range of offerings. The company also has manufacturing capabilities for several of its different sectors.

CBC Groups security products sector, represented mainly by CCTV lenses and cameras enjoys a predominant market share internationally with its CCTV lens sales occupying a 30% share.

CBC, one of the biggest private companies in Japan, has four manufacturing businesses, with eight overseas factories, producing CCTV security and surveillance products, Mobile & PC secondary fabrication, medicine for Pfizer, Merck, Takeda. Additionally, the Group also includes an automobile business that provides interior parts to Toyota and Honda.

In his comment on these facts, Mr. Kobayashi said: "I feel genuine challenging spirits in CBCs development strategy. This fighting spirit together with its long history is making the company very competitive. This is the proof of a good company with high potential in the future." Speaking at the event, Ibrahim Al Janahi, said: "CBC Group, with an annual turnover of $2 billion and more than 80 years of international experience, ranks among Japans leading business conglomerates. The company has excelled in all its product categories over the years in the countries it operates in and has even been selling its products in the Middle East, though on a smaller scale, for over 10 years. Jafza is pleased to welcome such an established company to its community. The opening of this new office shows CBCs commitment to this region and also the confidence it has in Jafza as the base for its operations in the region." Confirming his confidence in the capacity of the Middle East markets, where the demand of security cameras alone is estimated to be over US$100 million, Masataro Doi said: "We see the Middle East as one of the worlds fastest growing markets for security products, therefore, it is a highly potential region for us." He added:" Security products form one of our biggest business segments. CBC has a direct presence in 23 countries across the world. We are planning to introduce our entire range of products and systems to the Middle Eastern markets to satisfy customer needs across all segments of security products." Prior to the press conference, CBC held a product seminar, where a presentation about its new product range in 2008 was given to all their distributors and key decision makers for security products in the Middle East. During the seminar, CBC introduced its latest advanced IP based Video Management System (VSoIP) as well as its Thermal Imaging System & Radar Detection System which are deployed in high security areas such as airport, oil refinery, borders and so on.

CBC systems help to monitor what is happening on the premises efficiently minimizing the operators costs drastically. CBC has a wide variety of models to choose from, helping its customers customize internal security and surveillance systems as per their precise requirements.

Talking about CBCs growth strategy Masataro Doi revealed plans to bring Japanese Agriculture technology into Dubai in the near future. He said: "Food safety & traceability have been big issues all over the world. Japanese foods such as vegetables and fruits are of excellent quality." He added, "In Dubai, there is a big demand for real Japanese food. In collaboration with Japanese farms, CBC will provide Japan-grown fresh vegetables and foods to this market." At the party marking the opening of the new office of CBC in Jafza, Masataro Doi expressed his appreciation for the support extended by Jafza saying: "We wouldnt have even thought of doing business in Dubai and it would have been difficult to operate the way we would like to, if Jafza was not there to provide us with all the required facilities and services." 2008 Mena Report (www.menareport.com)