Affinion to provide inside look at identity theft, launch new product at Interlop

Identity theft is a harsh reality for consumers. Corporate data breaches leak millions of customers records into the public domain every year. But what are the realities of breached data? Where does it end up? And how can companies and their consumers respond? Affinion Security Center will offer an inside look at the underground world of identity theft, and demonstrating its comprehensive protection solutions at the Interop New York 2008 Conference and Exposition.

WHO: Affinion Security Center, a premier security, credit monitoring and identity theft protection innovator with nearly 35 years of global experience.

WHAT: Affinion Security Center is offering Interop attendees the chance to see the underground world of identity theft in action. At the booth there will be:

-- Live IM chat with a hacker and call with a consumer whose information the team finds in a chat room -- A visit to an e-commerce site where the product is stolen credit cards -- Visits to message board forums and chat rooms where personal information is bought and sold

Special Demonstrations:

-- "Feeding of the Sharks" -- Watch as the Affinion Security Center team throws blood into the water in the form of a live credit card in the ID theft chat rooms. See how quickly the sharks bite!

Affinion Security Center Solutions

BreachShield -- Corporate data breach solution. BreachShield empowers companies to provide quick, superior and compliant safeguards against misuse of compromised customer/partner data in the event of a data breach.

IdentitySecure -- Launching at the Interop, the company's most comprehensive identity theft protection solution to date. The service includes features such as monitoring of social security numbers and public records to detect criminal activity, frequent data sweeps of the internet for personal information, credit monitoring and monitoring of underground chat rooms that buy and sell personal information.

WHERE: Booth # 1120, Interop New York 2008, Jacob Javitts Convention Center

WHEN: Ongoing throughout the show, Special Demonstrations: "Feeding of the Sharks": 2:00 p.m. & 3:00 p.m., September 17th & 18th

CONTACT:
Matt Lindberg, ICR, Inc. for Affinion Security Center
Phone: +1-203-682-8214,
Email: [email protected]