TI and Ittiam Offer New Video Codecs

Ittiam's codecs for DaVinci technology now available for licensing from TI's authorized software providers


HOUSTON, May 1 -- Expanding its portfolio of eXpressDSP digital media software for rapid product development, Texas Instruments Incorporated (TI) and Ittiam Systems today announced the availability of several audio and video codecs which will be offered through TI's Authorized Software Providers (ASPs). The new offerings include: H.264 Main Profile (MP) encode, WMV9 MP encode, MPEG-2 encode, MPEG-4 Advanced Simple Profile encode/decode, DivX decode and MP3 encode. These codecs will help developers to balance complexity and performance efficiency, while providing developers with the flexibility to optimize and enhance their video applications, including portable media players, set-top boxes, digital video recorders and high-end video security.

"TI is committed to providing digital video designers with the most extensive selection of best-of-class, comprehensive software available to the mass market," said Brian Jeff, eXpressDSP software marketing manager, TI. "In response to overwhelming customer demand for new codecs offered through TI's ASPs, we are now leveraging the expertise of our third parties to rapidly expand our current offering of production-ready software."