Tri-Ed Meets and Exceeds Great Expectations

April 11, 2006

Tri-Ed - North America’s largest independent security distributor - works hard to earn and keep its customers. To show them appreciation, Tri-Ed is unveiling Great Expectations - a Customer Loyalty Program that rewards customers with points on every purchase made at Tri-Ed and bonus points for participating manufacturers’ products. The program delivers tremendous added value to dealers and integrators as well as a marketing dream to manufacturers. “The Great Expectations program was designed to reward our loyal customers and provide a better vehicle for suppliers to build their brands. It’s truly a win-win proposition,” notes James Rothstein, Tri-Ed’s Senior Vice President.

Customers are encouraged to enroll (it’s free!) and redeem their purchasing rewards points for some fabulous gifts, including electronics, sporting goods and travel. Featured supplier purchases deliver double points, which rack up quickly. Point balances, the Catalog of Awards and product specials being offered by Tri-Ed’s participating Customer Loyalty Program vendors can all be checked out online. (See www.tri-ed.com for details.) The program launches on April 1st 2006 for the US, Canadian and Puerto Rican markets.

Great Expectations is open to new and existing customers and affords a genuine opportunity for them to experience Tri-Ed's outstanding service, extensive product offerings and technical support. Those customers who can not accept personal rewards as a matter of company policy can redeem their award points for business related items or donate awards to the charity of their choice. Through Tri-Ed’s Great Expectations program, customers and vendors alike can profit, exceedingly, from doing business with Tri-Ed.

As North America's largest independent wholesale distributor of security and low voltage products, Tri-Ed continues to exceed expectations, one customer at a time. For more information, please call 1-888-874-3336 (U.S.), 1-800-398-7282 (Canada), or visit www.tri-ed.com.