RONKONKOMA, N.Y. - Sentry Technology Corporation (BULLETIN BOARD: SKVY) announced today the change in the name of three of its wholly owned subsidiaries, ID Systems USA Inc., ID Security Systems Canada Inc. and Knogo North America Inc., to Sentry Technology USA Inc., Sentry Technology Canada Inc. and Sentry Technology Corporation, respectively. As part of an ongoing effort to consolidate operations and to better focus market presence, all ID Systems, Knogo and Sentry product lines will be sold under the Sentry Technology name and corporate logo.
"Following the acquisition of the ID Systems group by Sentry Technology Corporation in 2004, sales representatives have been trained on the product lines of all companies," said Peter L. Murdoch, President and CEO of Sentry Technology Corporation. "We have chosen Sentry Technology as the single trade name to grow the combined businesses and believe we can build better market recognition by concentrating on a single brand strategy."
In other business, Lowe's Home Centers, Sentry's largest customer, has selected one of the Company's competitors as the single vendor to service CCTV equipment installed in its stores. Sentry expects to continue as a Lowe's supplier, selling its SentryVision SmartTrack traveling camera system. The Lowe's maintenance agreement was approximately $850,000 of Sentry's total revenue in 2004.
The company's security products include radio frequency (RF) and electro-magnetic (EM) EAS systems and CCTV solutions. The CCTV product line features the proprietary SentryVision SmartTrack patented traveling surveillance system. The company's acquisition of ID Systems expands the product offering to include proximity access control and radio frequency identification (RFID) solutions. Sentry is on the web at www.sentrytechnology.com.