Cygnus Business Media, one of the nation's leading business-to-business media companies, announced today the launch of SecurityInfoWatch.com, a comprehensive security industry portal for end users, dealers, integrators, and manufacturers. The site premiered with major industry Charter Sponsors including BioScrypt, Galaxy Control Systems, HID, Mitsubishi, Marconi and SeKure Controls.
"SecurityInfoWatch.com is a great example of collaboration within our complementary media groups and how those alliances build strong products and brands," says Cygnus Business Media President and CEO Paul Mackler. "The site will launch with many years of collective experience and relationships within the security marketplace, supported by our already established security magazine brands. The portal will serve as an extension of those recognized brands, delivering even more value to our customers within a new medium."
"Industry support and enthusiasm has been very strong," says Cygnus Interactive Vice President Dave Iannone. "The portal's Publisher Paul Caplan led a team of experienced editors and Web site producers who tapped into the security market's needs and requirements creating the most comprehensive security industry site on the Web."
Cygnus Business Media has been investing in their business-to-business industry sites, implementing new technologies, adding streaming media and establishing a robust content management component in order to build content rich sites that offer marketers a valuable media outlet to reach their customers. SecurityInfoWatch.com will complement several print magazines within the Cygnus Security Group. The company's Firehouse.com and Officer.com are already established online leaders in their marketplaces with 6 million and 1.8 million annual unique visitors respectively.
"We first articulated the site's core principles - Immediacy, Relevancy, and Community," says Caplan. "Working from that foundation, we were able to build on a design that is easy to use, provides an unparalleled amount of industry-specific content with the ability to promote and market across already established and successful media like Cygnus' Security Dealer, Security Technology & Design and Locksmith Ledger International magazines."
Caplan also developed partnerships with major industry players and organizations which will add unique content streams, technical papers and columns/opinion pieces to the site. Look for first editions of SecurityInfoWatch.com's four electronic newsletters - Security Frontline, Security Markets and Systems, Security ProductWatch, and Security EventWatch - to debut over the next several weeks with an already established list of opt-in email subscribers.
"SecurityInfoWatch.com is the only security Web portal staffed by a dedicated editorial team whose mission it is to provide real time developments in the security industry," says Editor Geoff Kohl. "The site will be defined by its wealth of industry knowledge and topics offering all security professionals including security directors, dealers, integrators and product manufacturers informative advice, technical tips and news affecting the industry."
SecurityInfoWatch.com debuted at the annual American Society of Industrial Security (ASIS) show in Dallas.
Cygnus Business Media is a leading, diversified business-to-business media company with a portfolio of over 200 media products reaching five million professionals annually within 15 major markets. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, trade shows, conferences, Web sites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com.
