Heinen's Fine Foods to Roll out New Loss Prevention Tracking Software

Trax Retail Solutions, a retail solutions provider in the fields of loss prevention, store operations control and profit optimization solutions for the retail industry, announced today Heinen's Fine Foods will roll out its ShrinkTrax and DM2 advanced data mining solutions for Loss Prevention.

Trax loss prevention solutions being launched in all 15 Heinen's locations:

Heinen's joins other notable retailers such as Albertson's, Ahold USA, Farm Fresh Markets, CUB Foods, OSCO Drug, and Wesco and Thorntons Convenience stores by deploying ShrinkTrax, the anchor solution in the Trax loss prevention suite.

ShrinkTrax is known throughout the retail industry as the only proactive loss prevention solution guaranteed to prevent cashier and vendor-related shrink -- before it happens. The intelligence-based technology automatically analyzes data points throughout the retail store and provides managers and district managers with exclusive, plain-English narrative action plans targeting their most urgent shrink problems, as well as providing suggestions for corrective action by managers.

The DM2 Advanced Data Mining solution is an enterprise exception reporting and open query system that removes the guesswork from traditional exception reporting practices. Through the use of exclusive intuitive analytics DM2 automatically searches hundreds of interrelated key performance indicators and pinpoints otherwise undetectable data abnormalities and DM2 is the only data mining solution with ``transaction-level profiling'' analytics, point-and-click drilldown, and a web-enabled interface to provide access anywhere, at any time.

``ShrinkTrax is a tremendous aid in improving our business, as it is capable of functioning as a training vehicle and as an aid to investigators. Sales data is organized and presented in a comprehensive fashion, making it easy for our operations staff to recognize areas for improvement,'' stated John Guenther, Director of Loss Prevention, Heinen's Fine Foods. Guenther also added, ``likewise, ShrinkTrax arms our investigators with information vital to case management and a road map to get where they need to be. Heinen's has found a 'total solution' software for our operations with ShrinkTrax.''

``Heinen's is smart, driven, and dedicated to lowering their shrink, and we are proud to be their partners in driving their smarter loss prevention initiative,'' says Ron Southard, Executive Vice President, Trax Retail Solutions.