Chantilly, VA -- Dedicated Micros Inc. made its debut appearance September 13, 2005, on Episode 15: Diamond Dealer, on the security reality show, "It Takes a Thief."
The show's premise is two former burglars who obtain a homeowner's permission to break into their home. In doing so, they show the family where they need to implement security measures to protect them from real-life burglars.
Once they show the homeowner's where their security weaknesses lie, they bring in professionals to install everything from deadbolts and home safes to the state-of-the-art electronic surveillance equipment, such as that provided by Dedicated Micros.
Lion Television chose Dedicated Micros for their capabilities in providing the highest quality recorded images, and for their suitability to a residential application. It was also an ideal fit from a technology point of view, as Dedicated Micros' products are so simple to use.
Dedicated Micros donated their Dedicated Micros Digital Sprite 2, along with installation, to the family.
"This was an innovative way to showcase our leading digital video management products," said Don Taylor, vice president of marketing at Dedicated Micros. "With the multitude of reality shows that provide only entertainment, we are excited to be associated with the Discovery Channel through programming that gives real value to its viewers by providing suggestions for keeping their residences safe."
If you missed the episode, it is scheduled to run again on October 24, 2005, at 5 p.m. (EST) on the Discovery Channel, features an auctioneer named Bruce, who buys and sells expensive jewelry. He often takes his considerable inventory home with him at night, much to the concern of his fiancÄ‚Â©e, Anna.
Discovery reaches more people than any other cable network in the US, according to Erin Ryder, associate producer for the show. "Our audience is upscale and educated, and has pulled in over one million viewers, with big gains in Discovery's key demographics of men aged 18-54."