Keith Ridings Appointed National Sales Manager for Panasonic Security

Secaucus, NJ - Frank DeFina, President of Panasonic System Solutions Company (PSSA), has announced the appointment of Keith Ridings to the position of National Sales Manager for Panasonic Security Systems. The appointment is effective immediately.

"I am pleased to announce that Keith Ridings has been promoted to the position of National Sales Manager, responsible for U.S. sales of the industry's leading line of video surveillance products. Keith's leadership qualities, business acumen and established relationships throughout the security industry will further enhance our sales team's effectiveness," said Mr. DeFina. "Keith will play an instrumental role in directing the sales and managing the support activities of our recently established hybrid sales force."

Panasonic Security Systems' hybrid sales force model encompasses a combination of Panasonic District Sales Managers (DSM) and Independent Manufacturers Sales Representatives working together on a national scale. Unlike traditionally structured sales force models, the geographic assignment of Panasonic DSMs and Manufacturers Sales Representatives is determined by what works best for Panasonic's channel partners and customers on a territory by territory basis. In those areas where Panasonic Security Systems has an established DSM, he/she will coordinate sales activities within that specific area. In those areas where Panasonic has a strong Rep organization, they will manage the sales network. According to Mr. DeFina, "Keith has the hands-on experience and leadership capabilities to manage our hybrid sales force."

A seasoned Panasonic veteran, Keith was formerly the Eastern Zone Sales Manager for Panasonic Security Systems. In his new role as National Sales Manager, Keith will manage Panasonic Security Systems' national sales team from the company's headquarters in Secaucus, NJ.