Las Vegas (ISC WEST, Sony Booth # 22025) Mar. 26, 2012 – Sony Electronics' Security Systems Division and Envysion are teaming to offer retailers a new video analytics-based solution designed to gather store traffic data. This data helps retail managers increase sales conversion and to identify underperforming locations. An initial rollout of the new solution is already underway for a major, national retailer at some 60 locations.
This new retail solution is the latest collaboration between Sony and Envysion to provide business analytic tools for a range of commercial applications. Combining Envysion's best-in-class MVaaS technology with Sony's network camera DEPA (Distributed Enhanced Processing Architecture) analytic capabilities, retailers will be able to keep an accurate count of customers entering their stores and effectively leverage that data into actionable business intelligence.
DEPA detects objects and generates metadata sent separately from the digital video stream. When this raw data is merged with POS and other store information in the Envysion application, retail managers gain an understanding of sales conversion rates across stores and instant visibility to the underlying drivers of conversion performance.
This enterprise-class solution transforms traditional video surveillance into a strategic management tool designed to deliver bottom-line results.
Sony & Envysion: Delivering Results for Retailers
"This collaboration with Envysion expands the potential for mining the wealth of data found in surveillance video by cross-referencing it with other business information," said Mark Collett, General Manager of Sony Electronics' Security Systems Division. "Our investments in imaging and analytics have created the technology needed to gather vast amounts of intelligence that extend well beyond traditional security applications. Envysion's industry expertise informs and focuses our capabilities to provide these value-added services to customers."
"Adding analytics development is an important next step in our work with Sony and will accelerate the already strong ROI of video-driven business intelligence for our customers," said Carlos Perez, vice president of product and marketing at Envysion. "Traffic count data is integral to critical retail performance metrics, such as customer conversion rate and staffing ratios. By adding customer counting to our MVaaS solution, we provide retailers with the full story behind the numbers and enable them to better understand and improve upon the root marketing, sales and customer service factors that influence conversion to build competitive advantage."
