NASHVILLE, TN – June 27, 2012 – Telguard, a division of Telular Corporation, and a leader in alarm monitoring solutions and services, announces their one-of-a-kind Upgrade Incentive Program. The program rewards dealers with up to $25 when they replace any manufacturer’s installed 2G cellular alarm communicator with one of Telguard’s solutions for 3G/4G networks.
With the affects of the 2G Sunset already underway in some areas due to spectrum refarming, security dealers must prepare for the inevitable replacement of 2G (GSM & GPRS) based cellular alarm communicators. For each month a dealer fails to fully adopt products for 3G/4G networks, the financial impact of the 2G Sunset grows substantially because they are installing equipment that will need to be replaced. The Telguard Upgrade Incentive Program was created to help dealers easily and proactively start converting their base of 2G customers to Telguard’s 3G/4G solutions which will survive the 2G Sunset.
Telguard’s program will incentivize dealers to begin making a transition to 3G/4G products today during planned service calls or at other convenient times. This approach allows dealers to eliminate dedicated truck rolls and other unnecessary costs associated with ignoring the realities of the 2G Sunset.
“There are three barriers that make it difficult for dealers to adopt a new technology that will survive the 2G Sunset. Telguard has been working to address all of them since last year,” said Shawn Welsh, vp of marketing and business development, Telular. “We eliminated the first barrier, habit, by seamlessly evolving our complete line of 2G products to 3G/4G making it impossible for our dealers to make a poor technology choice. The second barrier, price, was eliminated by offering our 3G/4G products for the same price as 2G solutions. Now, with our Upgrade Incentive Program we can help overcome the third barrier, procrastination, with a multimillion dollar fund to offset costs for dealers who choose to proactively upgrade their customers.”
Starting in July, the Telguard Upgrade Incentive Program is open to all dealers. The next time a dealer is on a service call to a customer with any brand of 2G product, they simply replace it with a Telguard 3G/4G unit, follow the steps on the Telguard Upgrade Incentive Claim Form and they will receive their incentive credit on their next cellular service invoice.
Postage paid incentive claim forms will be available at all Telguard distributors in early July and will be included in all Telguard 3G/4G product boxes starting in August. A printable version, which will require postage, can be downloaded from www.Telguard.com/Upgrade.