Amanda North joins AOptix

Campbell, California – August 28, 2012 – AOptix, a technology innovation company that applies optics to transform identity verification and wireless communications, today announced that it has appointed Amanda North as the company’s Vice President of Marketing and Communications. Amanda comes to AOptix with a wealth of experience and expertise having led all disciplines of marketing and communications for both private and public companies.

“Amanda is a world-class marketing and communications leader,” says Dean Senner, CEO of AOptix. “As we move towards commercialization of our products, we are confident that Amanda possesses the acumen to expand our market presence and help drive our growth.”

In this role, Amanda will lead marketing strategy, PR, branding, advertising, website design and development, channel marketing and lead generation. Amanda also will work closely with product marketing to ensure coordination of marketing activities across the company.

“AOptix has a long history of creativity and innovation, and is solving technological and business challenges that no one else can,” said North. “I am thrilled to join AOptix at this pivotal point in its evolution. We are poised for tremendous growth and I look forward to working with such a first-rate team.”

As VP of Corporate Communications at Splunk, Amanda helped prepare the company for its successful IPO in 2012. As VP of Corporate Marketing and New Ventures, Amanda also prepared Calico Commerce to go public in 1999. Over her career, she has worked with a range of fast growth companies in marketing leadership roles.

Early in her career Amanda ran the Desktop Publishing Group for Apple. She also was responsible for sales in the Central U.S. through one of Apple’s leading resellers. In addition, Amanda led two highly acclaimed branding and web design agencies--as President of Studio Archetype (acquired by Sapient) and Managing Director of Sequence.

Amanda holds a BA in politics and economics from Princeton University and an MBA from Stanford University. She also has conducted graduate studies in economics at Trinity College, Cambridge under a Rotary Club scholarship.