Code Blue hires Mike Roark as regional sales manager in western US


HOLLAND, MICHIGAN (March 25, 2013): Code Blue Corporation (, the industry leading manufacturer of emergency communication solutions, today announced the hiring of Mike Roark as Regional Sales Manager for Western North America. In his new role, Roark will oversee relationships with rep firms and dealers covering the United States Pacific Coast, Rocky Mountains, Southwest plus all of western Canada.

Roark has excelled for over 20 years in the security and technology sector with particular expertise in sales management, data, telecommunications, CCTV, access control, surveillance and networks.  Additionally, Roark has first-hand experience selling Code Blue solutions having worked for one of the organization’s top rep firms Thomasson Marketing Group. 

“We are really proud to have Mike join our team,” said John Lapham, Vice President of Sales and Marketing.  “Mike has the technological knowledge, management ability, proactive territory development and solution selling experience that aligns with our strategic direction and vision for the future of Code Blue.” 

Roark will begin his role as Regional Sales Manager on April 1, 2013.