Dallas, TX -- May 22, 2013 — Showing continued excellence with effective print communications and a successful shift to new online marketing efforts, The Monitronics Dealer Program has won three 2013 Hermes Creative Awards and received Honorable Mention for various creative achievements.
Monitronics won Platinum Hermes Awards for The Monitor, its quarterly magazine to current dealers, and for its Premium Sales Book to prospective dealers. It also won a Gold Hermes Award for its newly launched leads website, monidealerprogram.com. The Dealer Program’s official blog, blog.monitronics.net, got Honorable Mention.
Monitronics’ Platinum print publications combine high-quality design and layout with relevant information about its Dealer Program and the security industry. The Monitor includes industry updates, features on outstanding dealers, new product information and life-saving success stories. The Premium Sales Book provides features on current dealers and more information about Monitronics’ leadership, including executives and the Five Diamond Certified Alarm Response Center.
Both pieces are visually appealing and highly readable resources for current and prospective dealers.
Additionally, the Gold Award further solidifies the success of monidealerprogram.com as a new avenue for obtaining premium leads. Featured dealer testimonials and program benefits support each of the Dealer Program’s five elements: stability, flexibility, branding, training and alliance.
“Our creative approach and expanding focus online has raised the bar for the Monitronics Dealer Program,” says Bruce Mungiguerra, Monitronics Vice President Operations. “Our dealer prospect website and blog have further cultivated our lead base and built greater online brand awareness which has translated into the onboarding of new independent alarm company partners to the Monitronics Dealer Program.”
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.