Leveraging “lock humor,” Schlage has launched a new social campaign, #SchlageMeansStrong, around its new Touchscreen Deadbolt. The strength of these new locks are being shown in ways that are unconventional and unexpected. Tongue-in-cheek videos use humor to communicate the idea that Schlage Touchscreen Deadbolt locks are strong. Each of the 11 video vignettes takes place in a fairly typical setting with all incorporating the new Schlage Touchscreen Deadbolt as an actual character – always winning out in situations with strength!
To take a peek, click here or go to http://www.youtube.com/playlist?list=PLSHKCzwcgfMr7SvYFhUGKl90RS8aZXanJ.
Now through May 31, they will be promoting them on Schlage Social Properties - Twitter, Facebook, YouTube, Pinterest, Tumblr, Google+. For those that Tweet, go to http://ow.ly/lcLqQ. #SchlageMeansStrong