The cloud computing world is filled with an overwhelming array of digital tools and resources. Which digital tools are the best for salespeople in the security industry? What productivity tools will streamline business processes and improve sales? What marketing and communication tools can you use to stay in front of customers and present yourself as their go-to trusted security solution expert? Which tools will improve customer engagement and loyalty?
To excel in today’s competitive security market, sales professionals must continually evaluate new business tools and resources. Take action on the time-savers that improve efficiency and simplify interactions with clients and prospects – your work day will be streamlined and your clients will thank you for the easy and professional interactions. Here’s a look at five great tools to assist your daily security sales efforts.
1. For Finding Email Addresses – Snov.io
Email communication remains a top performer within the security sales industry; but what do you do when you do not have an email address to work with? Snov.io and other similar email address finder platforms use online web search tools to capture elusive email addresses for specific businesses. Once installed as an extension in a Chrome browser, you may scan the internet for specific domain extensions – anycompany.com for example – and the email addresses associated with that domain. You may use the found emails to get messages to very specific people or groups of people within the organization.
2. For Creating Engaging Graphics – Canva.com
Canva is a web-based tool that helps salespeople with little or no design experience to develop ideas into interesting and effective image content for clients. You may choose to create a simple image with text overlay or complex, detailed infographics to depict processes and timelines. Canva.com also offers a Graph Maker system to simplify and highlight pertinent data. The Graph Maker system has dozens of graph templates that effectively present information and concepts. With the drag-and-drop user interface, graphs can be embedded into larger projects and presentations to share with customers.
3. For Social Media Content Storage and Curation – GetPocket
Trusted security advisors reference trending information, key articles and major topics from various industry sources. Consider a tool like GetPocket.com to save articles, videos and stories from any publication, web page or application. With the Chrome extension, you can pull together a personalized feed that is filled with everything you would want to share with prospects and clients by email, on social media channels or on a blog.
4. For Appointment Generation – Calendly
Appointment finalization can take a lot of emails and phone calls, comparing busy schedules for a window of common availability. Save time, look more professional and streamline the appointment scheduling processes with a digital tool like Calendly from Calendly.com. Systems like Calendly can be connected to an existing Google, Outlook, Office 365 or iCloud account. It enables you to set availability preferences and share simple links with clients and prospects. Meeting invitees open the link and choose an available meeting time that fits their schedule. Calendly even integrates with Salesforce, GoToMeeting and Zapier.
5. For Automated Demos and Webinars – WebinarNinja
Webinar platforms are a great resource for private online meetings and scheduled prospecting webinars. They facilitate remote meetings for quick discussions or to qualify a sales opportunity. Most security professionals and their clients are familiar with GoToWebinar, but there are new tools that bring fresh functionality to online webinars. For example, WebinarNinja.com enables powerful webinars with pleasing templates and creative page designs that illuminate your presentation concepts. Plus, you are provided business metrics to measure the effectiveness of your online presentations and webinars. Since the system is cloud-based, there is no software to download or install.
Jamie Gosweiler is Marketing manager for Vector Firm (www.vectorfirm.com), a sales consulting and training company built specifically for the security industry. To request more info about the company, visit www.securityinfowatch.com/12361573.
