Cameras in billboards

June 2, 2008

Video analytics has found a new home: Billboards. A company called Quividi has developed a camera/analytics system that can be used in billboards to determine whether people are looking at the billboard and which can supposedly determine basic audience properties (gender, height, sex, etc.). The technology is being used for street-level billboards, and although video is not stored, there has been some concern over public privacy.

 Read the full story from The New York Times (you may have to register; some of their content is for registered users only).