Kim Ann King serves as VP of Marketing at EiQ Networks, a pioneering security services provider, where she is responsible for all of EiQ’s global marketing efforts. A veteran of several successful Boston technology start-ups, King oversees the company’s marketing strategy in order to capitalize on new opportunities and drive revenue growth. She was previously the CMO of SiteSpect, a web and mobile optimization solutions provider, where she was responsible for brand awareness, demand generation, and organizational enablement initiatives that drove customer acquisition and retention. An award-winning marketer, King is also the author of The Complete Guide to B2B Marketing. Kim holds a Bachelor of Science degree with honors in Public Relations from Boston University and a Master of Science degree in Communications Management from Simmons College. Follow Kim on Twitter: @kimannking.