1. Access & Identity

    ISONAS appoints ThinkReps as new manufacturer's rep firm

    July 21, 2016
    Company expands representation in the NYC metropolitan and Northern N.J. area
    Related To: ISONAS Security Systems

    Boulder, CO – July 13, 2016 – ISONAS Inc., a leading pure IP access control system manufacturer, today announced the selection of ThinkReps, a manufacturer’s representative firm specializing in the security industry to represent them in Northern New Jersey and the NY Metropolitan area.  Bringing ThinkReps on board will strengthen the ISONAS sales team and increase awareness of its Pure IP access control technology on the east coast. ThinkReps is focused on business development and helping security manufacturers achieve their sales goals by representing product lines that include IP video cameras, access control systems, and video management systems.  ThinkRep’s President, Adam Messina has a wealth of experience in the security field and has built strategic relationships with high profile security integrators, distributors, and end users nationwide; making the company a perfect choice for ISONAS.

    “We are extremely excited about our decision to bring ThinkReps on board to help contribute to the future growth of our business in the NJ and NY areas,” states Robert Lydic, Global VP of Sales at ISONAS.  “Our goal was to find a rep firm with strong relationships within the security industry who understood the value and simplicity of a Pure IP access control solution; ThinkReps was a perfect fit.” The access control market continues to move in the direction of IP-technology similar to the paradigm shift of analog to IP video that took place over the past ten years.  “We are thrilled to have the opportunity to represent ISONAS and believe firmly that Pure IP access control is the future.  There is no question in our minds that panel access control systems are a thing of the past,” states Adam Messina, Founder of ThinkReps LLC.  “Our goal is to grow the ISONAS market share in our assigned territory by cultivating relationships with security integrators, distributors, and end users and educating the marketplace on the value of Pure IP access control.”

    Both ISONAS and ThinkReps share the same business philosophy and believe firmly in helping dealers make the transition from legacy access control systems to Pure IP in the same way companies switched from analog CCTV to IP.  In addition, ThinkReps will offer technical support to help ensure a smooth transition. These core philosophies are the foundation to create a win win situation for both ThinkReps and ISONAS.