InReality Thermal Mirror and Occupancy Monitor

May 20, 2020
Solutions for contactless, AI-enabled temperature detection and occupancy monitoring

ATLANTA, May 14, 2020 — InReality announced today a new suite of Safe Space Solutions powered by their integration and analytics platform. The Thermal Mirror, an Enterprise-focused turnkey fever scanning solution, displays almost immediate temperature results, either anonymously for visitors or via facial recognition for employees. The Occupancy Monitor automates in-venue traffic counts in real-time sensed via mobile devices and/or camera-based technology options.

What sets these products apart from other options is the integration of the InReality software platform. InReality has transformed off-the-shelf post-COVID technologies into “smart” solutions for managing in-venue health concerns, but with enterprise level features that make sense for business management.

“We’ve spent almost a decade focused on evolving and supporting our venue analytics platform,” said Ron Levac, InReality Co-founder and CEO. “It solves how to correlate disparate IoT sensors and external data points into simple metrics and KPIs, then uses the information for predictive and responsive purposes. When COVID-19 hit, we looked around and found no readily-available solutions with features necessary for Enterprise-wide deployment and management, nor did they appear flexible to support yet unknown Legal, IT and HR requirements. We saw the potential of our platform to turn on these kinds of advanced features, and more. We’re engineers and inventors at heart, and the need was obvious. So, we got to work.”

For each of the Safe Space products InReality offers, businesses can easily customize and configure metrics and KPI reports. The system allows for flexibility and customization to support CX, process compliance and reporting needs. Data management can be planned to meet IT and legal requirements, and installation points can be remotely managed and updated--all from one simple platform. This is in contrast to most of the standalone quick fix solutions in the market today.

“We’re a tech company, but this challenge starts with human psychology,” said Laura Davis-Taylor, Chief Strategy Officer, InReality. “The fact is that we don’t have all the facts. Early indicators are clear that we may be entering a new norm, and at the heart of the matter is trust. People want to feel that companies are anticipating their concerns. When perception is reality--as is the case now--putting measures like these in place now is really important. With our platform, they will have the flexibility to manage the human side of these new safety monitors, but also the (likely changing) business process, operational and legal requirements.”

An additional use case currently in the works for the Safe Space suite of solutions is the InReality Pandemic Resiliency Temperature Monitoring Initiative. By aggregating all of the temperature results anonymously, from retail locations, restaurants, and places of work, InReality will provide summary snapshots of trends via real time API’s to government and health officials to track and flag flare ups and anomalies as they occur. The data will include the number of tests (by day) and the results distribution. Provided at no charge to both site owners and approved officials, it will leverage the InReality platform capabilities to learn what a normal pattern is, then highlight anomalies, serving as an extra layer of insight to identify ‘hot spots’ for taking immediate, proactive action.

“Every day, we’re seeing more emerging solutions that are helping to solve the post COVID realities businesses now face,” said Co-Founder and CTO Shylesh Karuvath. “When our platform gets behind them, they’re ready for business and immediately deployable. However, having been in the trenches with the Thermal Mirror early, we’ve seen further ‘Safe Space’ use cases emerge. Our development team is working hard on more products to add to our arsenal—stay tuned for new announcements.”

InReality Safe Space Solutions are sold, deployed and supported in the United States exclusively through Creative Realities, with additional global channel partners also under development. More information can be found at or States Creative Realities CEO Rick Mills, “We’re very pleased to put our digital signage know-how to use to offer our clients a platform that will make a substantial difference in their return to on-site operation. This solution will play in indispensable role in helping companies take care of their most valuable assets: their Employees, Guests, and Customers.”

About InReality

InReality is a venue analytics platform that transforms most any tracking, measurement and influencing technology into the metrics that matter most. They do it by harnessing data from IoT sensors and other measurement and influencing technologies into one simple platform that produces only the most critical KPIs, then enabling predictive or personalized responses. With it, venues can both prove and improve their ‘phygital’ touch points across multiple locations at scale, but without the complexity or limitations of multiple sensors and disparate dashboards. Owners and retailers make their spaces more meaningful for their patrons, and brand advertisers finally get the analytic ammunition they need to optimize their strategies and defend their marketing spend.

About Creative Realities, Inc.

Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences.  Founded over 15 years ago, CRI designs, develops and deploys consumer experiences for high-end enterprise level networks, and is actively providing recurring SaaS and support services for more than fifteen diverse vertical markets, including but not limited to Automotive, Advertising Networks, Apparel & Accessories, Convenience Stores, Foodservice/QSR, Gaming, Theater, and Stadium Venues. The Company acquired Allure Global Solutions, Inc. in November 2018, expanding the Company’s operations to five offices across North America with active installations in more than 10 countries.

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