February 4, 2022, Jackson, Mississippi - From Tuesday, May 24 through Thursday, May 26, 2022, the Innovation Institute for Fan Experience (IIFX) will host a unique, in-person International Conference & Expo at Caesars Palace in Las Vegas, Nevada.
The return of live sporting and entertainment events requires us to forge a new industry paradigm with INNOVATIVE changes. Today’s fans expect a truly immersive, connected, and social experience throughout the fan journey, from the moment they leave their home until they return home after the event. Sports and entertainment organizations and venues can meet fan expectations by putting the fan at the center of the event, making it a truly FANCENTRIC experience.
The focus of the conference is on how these changes will transform the future fan experience. The conference will explore:
- Taking a FANCENTRIC Approach to Presenting Events
- Changes to the Health, Safety, and Security Risk Landscape
- Embracing the New Workforce and Solving Staff Shortages
- Exploring Business Models that Attract Fans and Drive Revenue
- And much more
Improving these operations can increase revenues by re-engaging fans, improving in-venue experiences, monetizing all business areas, employing new business models, and enhancing the health, safety, security, and overall fan experience.
The FANCENTRIC Conference will feature Larry Olmsted, an award-winning journalist and NY Times Bestselling author of “FANS: How Watching Sports Makes Us Happier, Healthier and More Understanding,” and a panel of real, live fans that will provide their insights on the expectations of today’s sports and entertainment fan.
“It’s About the Fans!
The return of live sporting and entertainment events in the wake of a global pandemic requires us to forge a new industry paradigm with Innovative Changes,” says Dr. Lou Marciani, Director and Co-Founder of IIFX and former Director of the National Center for Spectator Sports Safety and Security (NCS4) “The FANCENTRICTM Conference & Expo will bring together top thought leaders and subject matter experts from all sports and entertainment business functions that help deliver memory-making fan experiences in professional and collegiate sports, eSports, gaming, concerts, theme parks, festivals, and other entertainment spectacles. This conference is more than an idea exchange, it will enable attendees to quickly gain an advantage.”
In speaking about FANCENTRIC, Russ Simons, Managing Partner and full-time Venue Operations Representative for SoFi Stadium, says: “Successful organizations will take advantage of this discontinuous moment to build partnerships, by attending FANCENTRIC™ attendees will gain knowledge to hone and develop skills in their staffs, adapt their policies and procedures to account for new health, safety and security guidance, and deploy platforms to generate revenue while at the same time create memory-making fan experiences.”
The three-day conference and expo is designed for anyone in the sports and entertainment industry who works with venues, talent, production, promotion, event management, health, safety, security, and other services that make the fan experience possible. All can benefit from the knowledge that will be shared.
“It is widely anticipated that fans are going to expect venues to modernize their facilities and the entire fan experience,” adds Marciani. “Don’t miss this valuable opportunity to attend IIFX’s conference and expo and get ahead of the curve.”
Visit the official FANCENTRIC™ website to learn more about conference details, hotel accommodations, and sponsorship and exhibitor opportunities. To register, you can purchase a ticket HERE. IIFX subscribers enjoy a 30% discount on the FANCENTRICTM Conference registration fee.
About the Innovation Institute for Fan Experience
Founded in 2020 amid the pandemic by veteran industry leaders, IIFX’s vision is to be the leading and most trusted global authority on providing safety, security and fan experience for sports and entertainment. With offices in the USA, UK and Canada, IIFX produces content, events and facilitates dialogue and collaboration in in the sports and entertainment industry around its core areas of expertise. Visit: iifx.org for more.
About Dr. Lou Marciani: Read more at this link.
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