As AI-driven fraud techniques accelerate and impersonation attacks grow more sophisticated, Ping Identity is betting that the future of digital trust lies well beyond the login screen.
The Denver-based identity security company this week introduced Universal Services, a set of identity capabilities designed to help enterprises continuously establish and validate trust across every digital interaction—not just at authentication. The move reflects a broader shift in identity security strategy as attackers increasingly exploit onboarding, account recovery, help desks, and high-risk transactions rather than initial access points.
According to Ping Identity, traditional, point-in-time authentication models are no longer sufficient in an era defined by synthetic identities, deepfake-assisted social engineering, and automated fraud campaigns. Once access is granted, trust often erodes quickly—creating blind spots that modern adversaries are quick to exploit.
“Trust can’t stop at login, and it can’t live inside a single identity system,” said Ping Identity founder and CEO Andre Durand. “Enterprises need a way to continuously verify identity across every interaction, without dismantling the infrastructure they already depend on.”
From Authentication to Continuous Trust
For decades, identity security has revolved around a single event: authentication. Credentials are validated, access is granted, and trust is implicitly assumed. That model, Ping argues, no longer reflects how real-world attacks unfold.
Universal Services are built around the concept of continuous identity assurance—an approach that evaluates trust before granting access, re-verifies identity during sensitive or high-risk actions, and dynamically adapts protections as risk levels change. The goal is to shift identity security from static, point-in-time checks to an ongoing verification process.
Crucially for large enterprises, Universal Services are designed to operate across complex, multi-provider identity environments. Rather than forcing organizations into “rip-and-replace” migrations, the services integrate with existing identity providers using standard protocols and APIs.
This interoperability is intended to address a common enterprise reality: fragmented identity stacks with limited tolerance for disruption.
A Centralized Control Plane for Trust
Universal Services are delivered through the Ping Identity Platform and function as a centralized trust and control layer that works alongside, rather than replacing, existing identity systems.
Within that control plane, Ping brings together identity verification, risk evaluation, orchestration, fine-grained authorization, and privacy-preserving zero-knowledge biometrics. The platform allows organizations to define and enforce trust policies consistently across customers, workforce users, partners, and non-human identities.
Ping says this unified approach enables enterprises to reduce fraud and account takeover attempts, lower operational costs tied to manual reviews and help desk interventions, and improve user experience through adaptive, risk-based friction. The platform is also positioned as a way to modernize identity security incrementally, without large-scale migrations or downtime.
Designed for Complex Enterprise Environments
Ping Identity developed Universal Services in response to customer demand for stronger identity assurance in large, heterogeneous environments. Many organizations already rely on multiple identity providers across business units, regions, and cloud environments—creating gaps that attackers can exploit.
Rather than adding another silo, Ping designed Universal Services to unify identity, security, and fraud signals across existing technology stacks. The same orchestration layer supports workforce, customer, partner, and increasingly, non-human and agentic AI identities—a growing concern as enterprises adopt automation and AI agents at scale.
Common use cases include verified digital onboarding, fraud-resistant access, secure account recovery, help desk protection, and adaptive authorization for sensitive transactions. Ping notes that the trust model extends naturally to machine and AI-driven identities, which often operate with elevated privileges and limited oversight.
Addressing the AI Fraud Challenge
The launch comes as security leaders grapple with the implications of generative AI on fraud and identity abuse. AI-powered tools have lowered the barrier to creating convincing phishing campaigns, deepfake voice and video attacks, and large-scale credential exploitation—placing pressure on identity systems that were never designed for continuous verification.
By converging identity security, assurance, and fraud prevention into a single model, Ping is positioning Universal Services as a foundation for combating these emerging threats while preserving user experience and operational efficiency.
Availability and Roadmap
Universal Services are available immediately through existing Ping Identity capabilities, with free trial experiences offered to enterprises evaluating the platform. The company says additional enhancements are planned throughout 2026 as customer requirements and threat patterns evolve.
Ping Identity is also encouraging organizations to assess their readiness for modern fraud threats through its online Fraud Diagnostic Quiz.
A Broader Identity Strategy
With Universal Services, Ping Identity is signaling a broader shift in how identity security is defined and delivered. As enterprises move toward continuous risk evaluation and adaptive trust models, identity platforms are increasingly expected to operate as real-time decision engines—not static gatekeepers.
For security and identity leaders facing AI-driven fraud, the message is clear: authentication may still be necessary, but it is no longer enough.