Veteran marketing executive joins ADT team

June 11, 2008
ADT names Don Boerema as new chief marketing officer

BOCA RATON, Fla. -- Don Boerema has joined ADT North America as chief marketing officer for the company, headquartered in Boca Raton. In this new position, Boerema is responsible for strategic marketing, identifying new market opportunities and leading the development of new value-added products and services for both residential and commercial markets.

Boerema comes to ADT from FDN, a privately held telecommunications company in Orlando where he served as president and chief operating officer. Previously, Boerema was senior vice president, business solutions at AT&T. He also held leadership positions at McCaw Cellular Communications, Pepsi and Procter & Gamble.

"ADT is a great brand with a stellar reputation and a strong customer base," Boerema said. "The team is already underway with developing and implementing highly effective products and services that will delight our customers and continue to drive growth to our business."

Boerema holds an MBA from Eastern Illinois University.