IRVINE, Calif. -- HID Corporation, a manufacturer of contactless access control cards and readers for the security industry, today announced that Holly Sacks has been promoted to executive vice president of Marketing. This promotion increases Ms. Sacks' role to include the company's product management functions including product planning, life cycle management, program management, and technology partner integration. In addition, she will maintain her current worldwide marketing and communications responsibilities for market research, advertising, web marketing, media relations, customer communications, trade events, promotional programs, and branding.
"Holly has a proven track record of increasing mind and market share of HID's products in the security industry through her worldwide marketing and communications leadership," said Denis HĂ©bert, president of HID. "With her strong background in both product management and the security industry, Holly will no doubt make a significant contribution to reinforcing the company's commitment toward strengthening the value of HID technology, products, and services for the access control market worldwide."
"HID is considered a market leader in the industry. The strength of our brand comes from our past, present, and future commitment to providing innovative, cost-effective access control products to our customers and partners," commented Ms. Sacks. "Millions of people all over the world use our products and depend on HID to understand the various dynamics and challenges in the security industry. It's a privilege to be so actively involved in the deployment of our extensive experience, assets, and capabilities to deliver tangible benefits to them."
Prior to joining HID in September 2003, Ms. Sacks was vice president of marketing for Zebra Technologies Corporation, where she was responsible for worldwide marketing of plastic card printers for photo ID, security, and access control applications. Ms. Sacks' background includes extensive experience in marketing communications, product management, channel marketing, and strategic planning at technology companies including Micropolis Corporation, Dataproducts, and Xerox Corporation.
