Integrators Gearing up for PSA TEC

April 17, 2024
Take a quick look at some of the highlights in store for attendees in Dallas

This article originally appeared in the April 2024 issue of Security Business magazine. Don’t forget to mention Security Business magazine on LinkedIn and @SecBusinessMag on Twitter if you share it.

PSA-TEC 2024 will once again be held in Dallas, and a four-day agenda of educational programming kicks off on May 13.

“The power of this year’s TEC is the convergence of opportunities for [integrators], including education and certifications, sessions with industry experts, the latest in security technology, and networking to build important professional relationships,” says Matt Barnette, PSA CEO and president.

With 45 sessions and 30 technology certification courses, topics include business and leadership, sales strategy, operations, digital transformation and soft skills. Here's are some highlights of what to expect:

The FAST Golf Classic (May 13, 7:45 a.m.): To be held at the Cowboy Golf Club, funds raised through the tournament will benefit the Folundation for Advancing Security Talent (FAST) and will be funneled into initiatives that support workforce development efforts.

Changing the Face and Facing the Change in Security (May 13, 3 p.m.): This panel discussion on best practices to promote and harness diversity, equity and inclusion will have some actionable insights that you can put to practice.

10 Secrets for Sales Success (May 13, 3 p.m.): If you strive for the kind of success that rewards your bottom line, challenges you to continually improve your sales process, enables you to take on new challenges while gaining efficiencies, and leads to winning more often, don’t miss this session with Tracy Larson of WeSuite.

Keynote (May 14, 8 a.m.): Zack Kass, formerly with OpenAI, wil speak on “Leveraging AI for Good” - providing a blueprint to harness AI and reimagine the workplace.

The Future of Managed Services (May 14, 9:15 a.m.): Attendees will gain the knowledge and learn tools needed to develop and optimize managed services within their organizations, focusing on client profiling, organizational alignment, and technical adaptation.  

Strategies for New Value Creation in Access Control (May 14, 10 a.m.): Lee Odess will present insights into industry trends, and strategies for value creation; then, a panel of three veteran integrators - Andrew Lanning of IST, John Petruzzi of Unlimited Technology, and Wayne Smith of Tech Systems - will debate their relevance in the real world.    

M&A Trends (May 14, 1:30 p.m.): Alper Cetingok of Raymond James Investment Banking will provide a comprehensive update on the dynamic landscape of mergers and acquisitions within the security integration industry.

State of the Industry (May 15, 10 a.m.): PSA CEO Matt Barnette will moderate a highly anticipated heavy-hitter panel of experts - Don Erickson, CEO of the Security Industry Association, John Mack of Imperial Capital, John Nemerofsky of SAGE Integration, and Kumar Sokka, President of LenelS2 - to discuss the state of the industry.

How to Discuss "As-A-Service" with End-Users (May 15, 1 p.m.): Sales expert Chris Peterson of Vector Firm will teach a process and guide exercises that will illustrate a path to having productive conversations with end-users.

How to Recruit Technicians (May 16, 8 a.m.): An aging workforce, increasing technical demands and a highly competitive market mean employers in our sector must work harder than ever to attract, recruit, and retain the personnel required to grow.

Additionally, companies offering certification opportunities include Acre Security, Johnson Controls (Software House, American Dynamics, and Exacq), i-PRO, LenelS2, AMAG Technology, Altronix, Digital Watchdog, Hanwha Vision, Milestone Systems, System Surveyor, Eagle Eye Networks, Zenitel, March Networks, Bosch, Allegion, and ASSA ABLOY.

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About the Author

Paul Rothman | Editor-in-Chief/Security Business

Paul Rothman is Editor-in-Chief of Security Business magazine. Email him your comments and questions at [email protected]. Access the current issue, full archives and apply for a free subscription at