Insider Intelligence: Balancing Security and Budget

Use these tips to help your customers sell security up the organizational ladder.
Sept. 19, 2025
3 min read

Key Highlights

  • Reframe Security ROI: Security integrators should shift customer conversations from "What will security cost?" to "What will poor security cost us?" 
  • The Four Ps: Cost-effective security strategies require focus on Process, Planning, Prevention, and Proactivity.
  • Service Agreements Enable Predictability: Proactive service agreements with regular updates, patches, and maintenance help organizations avoid emergency fees, extend equipment lifecycles, and maintain predictable security budgets.

This article appeared in the September 2025 issue of Security Business magazine. Don’t forget to mention Security Business magazine on LinkedIn and @SecBusinessMag on Twitter if you share it.

Security is often seen as a necessary cost rather than a strategic investment. Whether in healthcare, education, manufacturing, or corporate offices, security systems rarely generate revenue; yet, when implemented thoughtfully, they can improve efficiency, reduce waste, and prevent costly disruptions that exceed the initial spend.

This is where security integrators must help their end-customers – not only to justify a spend on security technology, but also to demonstrate return on investment both inside and outside the areas of security. A thoughtful strategy and the right technology can drive efficiency and peace of mind.

If your customers are asking, “How much will security cost?” tell them that they should be asking, “What will poor security cost us?” By shifting from reactive fixes to proactive planning, organizations can build a smarter, more cost-effective security infrastructure that supports growth and protects what matters most.

The Four Ps of Cost-Effective Protection

Hidden expenses and inefficiencies chip away at budgets and increase risk. By helping your customers focus on the four Ps – process, planning, prevention, and proactivity – you can help them design effective and fiscally responsible security strategies.

Process: Standardized processes deliver consistency and better results. Help organizations by creating procedures that are documented, trained, and enforced, and that automation and integrations reduce errors and streamline management.

For example, recommend access control systems that sync credentials with alarms to minimize mistakes; or automated panic buttons that instantly alert staff and secure doors upon activation.

Planning: The goal is to get your customers to treat security as a proactive investment. With regular audits, weak points are revealed, and phased upgrades can be planned. A three-year plan spreads investments, prioritizes high-risk areas, and reduces surprises. This should include planning for technology end-of-life so upgrades are timely and budget-friendly. Favor open-platform technologies to avoid vendor lock-in.

Just as video analytics flag suspicious behavior before it escalates, automated alerts can provide early warning for equipment malfunctions.

Prevention: Preventive measures should be an integrator’s priority. These actions decrease the likelihood of breaches, failures, and compliance issues by monitoring system health and performance in real time, updating firmware and software regularly, and verifying that cameras, access readers, and alarms function properly. False alarms can be reduced by proactively fine-tuning device settings, adding video verification before dispatch, and addressing environmental triggers like HVAC airflow near sensors.

Proactivity: Encourage your customers to use automation, analytics, and integrated management to stay ahead of problems. Just as video analytics flag suspicious behavior before it escalates, automated alerts can provide early warning for equipment malfunctions.

Other proactive integrations could involve access control integration with HR software so user credentials can be automatically updated or removed when employment changes happen. Proactivity also includes cybersecurity: regular updates and patches guard against evolving digital threats that target outdated systems.

Proactivity goes hand in hand with service agreements, which help keep costs predictable and repairs timely while avoiding emergency fees.

About the Author

Bill Robertson

Bill Robertson

Bill Robertson is Account Director for SecurAlarm (https://securalarm.com), a member of PSA Security Network. He joined the company in 2019 as Sales Director with more than 20 years of expertise in sales leadership, product marketing, product management, business development, and program management.

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