Key Highlights
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Career growth demonstrates how rising from technician to president is possible through persistence and hands-on learning.
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Entrepreneurial risk defined Ward’s journey when he launched a business with no customers and only his severance to fund it.
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Loyalty and culture remain central to Ward’s leadership philosophy, emphasizing the value of trust and long-term commitment.
When James Ward answered a help-wanted ad in the Arkansas Democrat Gazette for a central station operator, it marked the beginning of a lifelong pursuit of protecting homes, businesses and the people inside them.
He was just 18 at the time, looking for a steady job rather than a career. But that entry-level role in alarm monitoring quickly grew into a path that took him through every corner of the security business, including installation, service, sales, leadership and eventually entrepreneurship.
Today, Ward is president of Symspire, a Tennessee-based smart home technology and integration company. Having recently marked three decades in the industry, he reflected with SecurityInfoWatch on how the field has changed over time, from accelerating innovation to shifting customer expectations and the increasing demands placed on security integrators.
‘I felt like I belonged’
Ward’s first step into the industry came at Security Central, a small, family-run central station in Little Rock that had placed the ad he answered.
“I had no idea what a security system was let alone what a central station was,” Ward recalled. “But I was willing to give it a shot.”
He didn’t expect to stay long, but the work resonated. “My first impression was that I felt like I belonged somewhere and I felt accomplished for doing my job.”
It wasn’t long before he moved into fieldwork, where he began pulling wire and installing legacy systems. “Most of everything was hardwired back then,” Ward said. “I had to learn how to use a multimeter to check voltage, current, resistance and continuity. I also had to learn the different resistor values based on colored bands.”
That hands-on experience laid the groundwork for a deep technical understanding. “These valuable lessons allowed me to find and repair faulty devices like a keyswitch, pressure mat, window foil, window screens and peripheral alarm sensors. Window foil was the glass break detection when I first entered the industry, and it could have a hairline fracture that caused it to stay open or false alarm.”
The tech who sold systems
After proving himself in the field, Ward felt confident he had earned a raise based on the quality of his work as a technician. “It wasn’t just a request; it was justified based on the work I was doing.”
The owner instead offered him a commission for anything he sold. Ward brought the same initiative to sales that he’d shown in operations. “I would go to construction sites after my scheduled service calls and look for a car that didn’t seem to be a construction worker’s truck,” he explained.
This often indicated the homeowner was visiting the site after hours to monitor construction progress.
“I would go in and introduce myself and let them know what trade I was in and explain that getting the wires in the wall now and having door sensors hidden in the jam is key to a better experience and overall look.”
Ward was regularly signing up multiple homeowners each day for prewiring jobs, which didn’t sit well with the sales team.
“The sales department hated that I was making a paycheck and commission at the same time,” he noted with amusement.
Planning an Exit? Read This First.
After 20 years of running a successful security company, James Ward sold his business in 2017. In the years since, he’s evaluated and acquired other firms and says many owners are unprepared for the realities of an exit. Here’s what he wants integrators to know:
1. Have a plan for you and your family
“You may not be the one selling your company because none of us are promised tomorrow. Have a plan for your family to succeed without you or an exit strategy for them.”
2. Use strong, industry-vetted contracts
“Have a professional in the security industry such as Ken Kirshenbaum create a good contract and make sure every customer signs it. Even if you do not hold them for a term amount of time… this document protects you and your company.”
Buyers look for:
· Contract transferability
· Clear protections for the business
· Consistent usage across customer base
3. Store your data securely
“In this electronic world, keep onsite storage and pay for offsite high-security storage of your data.”
4. Stay financially organized
“Keep up with your finances, your accounts payables and accounts that are aging or not paying… If a customer is not paying, you need to communicate and possibly cancel their service.”
5. Audit your RMR and vendors
“Audit customers’ accounts to be sure that the RMR billing has not been missed. It is also important to audit third-party providers’ customer lists to be sure you are not paying for services after a customer has cancelled… This is a constant money loss.”
The leap into ownership
By the time Ward was earning $12 an hour as a purchasing manager, he felt confident he had learned nearly everything there was to know about the security business. After years of seeing the size of the checks that came in at the end of each job — sometimes $2,000, $4,000, even $8,000 — he began to feel seriously underpaid.
The company had already been acquired once by the gas utility Arkla. A second acquisition, this time by Interface Security, pushed Ward to a turning point. Since his purchasing role was being eliminated, Arkla offered him a one-year severance along with the option to return to the field as a service technician. It was a fair offer on paper, but the culture that came with the new ownership gave him pause.
The Interface representative who visited had once been a longtime competitor under the Sonitrol of Little Rock name. Ward remembers the first team meeting clearly. “He gathered us all into one room and his first words were ‘Now that I’ve got you, I don’t know what I want to do with you, but one thing is for sure we will be doing things my way from now on.’”
The experience left him feeling like a captive in his own workplace. Though he doesn’t believe Interface as a company would endorse that kind of tone, he also wasn’t willing to stick around to find out. Soon after, the new leadership placed the man's son and daughter in the office to help manage the business.
Rather than return to a role he had outgrown, Ward decided to take the leap. Using his severance package and personal savings — a total of about $36,000 — he launched COP Security in 1998.
Starting from scratch was harder than he expected. The upfront costs quickly added up: trucks, ladders, tools, insurance, fuel, taxes and maintenance. What once seemed like big job checks now barely covered the basics. Even more challenging was the absence of a customer base.
“I didn’t know how hard it would be to start a company with zero customers and no income,” he admited.
‘Do what you promised’
For 20 years, Ward grew COP Security by following one core principle: A piece of advice from his mentor, a land developer who introduced him to his first homebuilder clients.
“He said, ‘If you want to stay in business for a long time you have to always do what you promised the customer that you were going to do even if it cost you money to fulfill the promise.’”
Eventually, those relationships expanded to 66 custom home builders and two tract builders statewide. The formula? “Hard work and 16-hour days,” Ward says.
Riding the waves of change
Ward has witnessed firsthand how security system programming has evolved from a manual, time-consuming process to something much faster and more precise.
“We used to do the programming by listening to the beeps and looking at the LED’s,” he recalled, referring to the early days when configuring a panel required close attention and a lot of patience. Remote programming brought some improvements, but came with its own headaches. “I still remember having to use a low baud rate modem and downloader software to remotely connect to a panel in the field, which had challenges.”
Nowadays, the process is far more efficient. “Now it is just a click away from programming in real time,” Ward says, thanks to modern tools like touchscreen setup wizards and cloud-based platforms such as Alarm.com.
He recalls early attempts at wireless security devices, which were a far cry from the streamlined systems of today.
“I remember some of the original wireless sensor technology where you had to cut cones for programming the device,” he said. Later, this gave way to handheld programmers like the ITI SX-V. But even those had pitfalls: “The sensors held the device’s programmed memory, so when the small 3.6-volt lithium battery died… you had to roll a truck to reprogram the sensor.”
That changed when ITI introduced learn-mode technology. “The program was held at the main panel instead of the sensor and the panel would request handshakes with the peripheral devices for supervision,” Ward explained.
Ward also remembers the industry’s early — and clunky — forays into smart home automation. “We were trying to create a smart home using an ITI Interlogix panel and X-10 modules over a phone line back in the day,” he says. “Yes, this was during the line seizure days and battling phone companies over whether or not you installed gel-filled beanie wire caps at the demarc.”
More recently, the transition to cellular-based alarm communications has added both capabilities and complications. “With the invention of cellular primary monitoring, it brings a new challenge with the cellular providers’ sunsets,” he notes. “I have been through the analog cellular sunset, the 2G sunset and the 3G sunset. Analog wasn’t so bad since it still had a fairly low adoption rate with most customers just using cellular as a landline back-up for both commercial and high-end residential applications.”
As technology evolved, so did the role of the technician.
“Most of our equipment installs so much easier and quicker these days, and our techs are increasingly spending more and more time on a computer or tablet programming things,” Ward said. “Educating customers on their side of the platform takes more time than just showing a customer how to arm, disarm, and bypass.”
Modern techs, he said, need a hybrid skillset: “Troubleshooting, IT, networking and understanding how to tie in video, access, energy, water and other building systems. It’s not just alarms anymore.”
‘It becomes your hobby’
After selling his company in 2017 and spending a brief stint as a general manager with Guardian Protection, Ward returned to the industry as president of Symspire. He did so not out of necessity, but out of a genuine love for the work.
“I’ve always been a worker bee,” he said. “I love building something from nothing or helping companies grow. When you love what you do for a living it becomes your hobby.”
So what advice does he offer to someone just entering the field?
“Work hard, learn as much as you can from every side of the industry, and the rest will come in due time,” Ward said.
Ward advises those entering the industry not to overlook the value of starting at the bottom. In his view, steady growth often comes from sticking with one company long enough to build trust and prove your capabilities.
“Loyalty is lost a bit today,” he said, “but I still think it is important for people to remain as loyal as possible until it is absolutely time for a change.”
Moving from one company to another too quickly, he cautions, can feel like resetting your reputation every time. “It is like starting over and proving yourself to a new audience in order to move up.”
About the Author
Rodney Bosch
Editor-in-Chief/SecurityInfoWatch.com
Rodney Bosch is the Editor-in-Chief of SecurityInfoWatch.com. He has covered the security industry since 2006 for multiple major security publications. Reach him at [email protected].