When I put out a call for integrator executives to share what their companies are doing charitably in their communities, outside of the usual, annual voices, I get crickets. When I build industry research designed specifically to illuminate the business landscape for integrators – free, no strings – in September, I will struggle to find 100 people willing to spend 10 minutes on it.
These aren’t indictments of individuals. They’re symptoms of a segment of the industry that has systematically devalued its own voice.
Here’s the part that bugs me: I’m not sure what fills that vacuum. Trade media can only do so much if the people it serves have been conditioned to stay quiet. Manufacturers tell their stories. Distributors tell theirs. Consultants tend to be next-loudest. But, outside of a handful of the most engaged executives, integrators are largely absent from the conversation.
I don’t have a clean answer, but I can keep trying.
Security Gives Back is a feature I launched years ago on a simple premise: charity and community work feeds on itself and encourages others to do the same. Every December, I dedicate space to celebrating the integrators who give back to their communities. It takes five minutes – email me a paragraph about what your company did in its community, attach a picture, and done. The industry gets to hear about it, and maybe someone else is inspired.
I admire and very much love the 20 or so integrators who participate every year, but there are hundreds – maybe more – executives who continue to keep their heads down, disengaged.
The irony is that if you are reading this, you are probably already someone who engages. So do me a solid: mention these two opportunities to your peers and colleagues. Let’s give more integrators their voice again.