Special Section: Partnership Possibilities

July 14, 2015
SD&I’s annual roundup of active dealer/integrator partner and certification programs

No security dealer or integrator can succeed without a little help from their vendor partners. When you want to add a new line of products and services to your offering, the bottom line is, you need to get your technicians certified on that particular product line. Beyond that, dealers and integrators can take advantage of a myriad of benefits and services — from online training, to product discounts, to marketing support and much more — designed to make a company’s travels down the path to greater profits even smoother.  

“Our partners’ success is our success,” ISONAS vice president of global sales Rob Lydic said when the company launched its new Certified Partner Program in June.

For this annual section provided by SD&I, we sent out a call to all security industry-related vendors and service providers to let us know if they are actively recruiting dealers and integrators for their various channel and certification programs. If you are interested in partnering with any of these companies, please follow the link provided to learn more about each program, how to apply (and mention you saw it in our magazine). After you peruse this list, be sure to check out a few best practices for choosing an OEM partner on page 44.


The three-tiered Alliance Program provides security system integrators who sell and install 3VR products a way to differentiate themselves, as well as increase margins and drive recurring revenue. The program provides exclusive pricing and co-marketing efforts, with upsell opportunities for recurring software and services. www.3vr.com/partners/securitysystemintegrators


Aberdeen’s Certified Channel Partner Program is open to VARs, resellers, government contractors, OEMs and other solution providers. Download the Certified Channel Partner Application, complete the forms and fax or email them. Benefits include: discounted pricing and higher margin potential; lead referrals; and deal registration. www.aberdeeninc.com/abcatg/aberdeen-channel-partner-app.pdf


ADT Authorized Dealers enjoy advantages including our new $100-million dollar advertising campaign featuring Ving Rhames, which is adding more brand recognition with marketing tools for dealers to use in customized local advertising. ADT Authorized Dealers are well compensated, with higher net multiples, lower pass-through rates, flexible RMR ranges, and no hidden fees. http://JoinADTdealer.com

Alarm Capital Alliance

The Alarm Capital Alliance Independent Dealer Program lets you market your brand name and maintain your current customer relationships to capitalize on your brand’s equity. By continuing to service the accounts you sell, you realize continued service revenue, capture all leads and referrals, and continue strengthening your brand. www.alarmcapital.com/selling-alarm-accounts/independent-security-dealer-program


Alarm.com Dealer Partners have access to tools help to manage the business, streamline installation and reduce truck rolls with remote customer support. Dealers can access co-brandable marketing materials and in-home sales tools, as well as marketing services such as customer communications programs and a no-cost website creation tool. www.alarm.com/newdealer


The Allegion Integrator Insiders Program provides a broad product portfolio that includes integrated electronic locks, readers and biometrics; system components like electronic strikes, electromagnetic locks and power supplies; and a host of system accessories – along with technical. The Allegion Rewards Program provides integrators who purchase equipment reward points. http://us.allegion.com/communities/integrator/Pages/default.aspx

Arecont Vision

Arecont Vision has enhanced its tiered Reseller Partner Program for security dealers and systems integrators. Key updates include online project registration and 30-day demo requests, enhanced online and classroom certification training, and to easier access to the Arecont Vision MegaLab for configuration testing and validation. www.arecontvision.com/partners/partners

AvaLAN Wireless

AvaLAN Wireless equips our channel partners with key benefits such as pre-sales support, marketing opportunities and educational webinars. Also each channel partner has dedicated access to an AvaLAN Wireless design engineer and pre-scheduled remote tech support as requested while on-site. http://avalanwireless.com/distributors

Axis Communications

Axis maintains a robust Channel Partner Program with many benefits, including sales support, marketing opportunities and a variety of educational programs. Integrator and dealer partners will realize enhanced sales margins and have access to project pricing, marketing collateral, system design tools and discounted “Not for Resale” demonstration equipment. www.axis.com/partner/channel_program/index.htm

BeON Home

BeON Pro offers dealers a way to sell an additional layer of preventative security and home protection that complements traditional security panel systems and home automation offerings. Dealers get professional pricing with healthy margins, along with the ability to add new features for customized packages. www.beonhome.com


BriefCam channel partners can use BriefCam Syndex for rapid video review and metadata extraction to increase the value of their customer’s surveillance system investment. Certified partners receive formal training, on-site support services, best practices, marketing materials, new customer contacts, PR opportunities and more. http://briefcam.com/partners

BRS Labs

Behavioral Recognition Systems’ enhanced Channel Partner Program provides our partners with the tools and support necessary to successfully sell and implement the company’s self-learning, artificial intelligence-based multi-sensor analytic solution. The program offers product discounts, enhanced technical support, lead generation, sales and technical training, and co-marketing initiatives. http://www.brslabs.com/company/#partners-resellers

Camden Door Controls

Camden brings you a powerful way to brand your company. Camden will laser etch your logo, phone number and/or web site URL on the faceplate of its REX push/exit button, key switch or keypad. Custom logo imprints are free when you order 12 or more pieces. www.camdencontrols.com/customproducts


CheckVideo’s program enables dealers and integrators to easily sell managed video security solutions and increase their RMR. Specialized direct marketing, including e-mail, follow-ups, collateral, web links, press releases and co-branded materials are included, along with CEU-credited training for sales and on the importance of intelligent Cloud-based solutions. www.checkvideo.com/partners/become-a-partner

Clinton Electronics

The Clinton Electronics Authorized Dealer Program includes a dealer-only online web store with full access to pricing, product literature, videos, manuals and support. Clinton honors its dealers with protected pricing and never gives out pricing to end-users or publishes pricing online for the general public to see. www.clintonelectronics.com/dealerapp.php

CNL Software

Our Channel Alliance Program unlocks new opportunities and revenue streams using PSIM technology. It delivers all of the collateral, demo software, training and expertise needed to sell, deploy and maintain world-class integrated security systems. We welcome technically savvy integrators who have the aptitude to sell enterprise systems. www.cnlsoftware.com/partners

Connected Technologies LLC

Offset dwindling hardware margins with the Connect ONE dealer program from Connected Technologies LLC. With no software to install or maintain, Connect ONE allows dealers and integrators to manage security, access control, video surveillance and verification, energy management and temperature monitoring from a customizable, web-hosted interface. www.simplifywithconnectone.com/connectOne/dealer_benefits


ControlByNet offers multiple ways for an integrator to increase its recurring revenue stream with cloud/hosted video. ControlByNet hosts all the video and manages the servers, or an integrator may license the software and do the hosting in-house. Both ways provide a cloud video offering to generate recurring revenue. www.controlbynet.com/partners


D-Link’s Deal Registration program for enterprise products helps increase margins, protect the business of partners and eliminate channel conflict. Interactive sales tools are included, as well as, offering channel partners quarterly educational webinars to increase partner knowledge and expertise of D-Link products. http://us.dlink.com/partners


Dynamark is different. We offer you a long term partnership with us and your customer. You can upsell the customer, brand your own name, use the equipment of your choice and sell anywhere you want. Dealers can earn revenue sharing in the double digits — indefinitely. www.DynamarkPartner.com


With ECKey, your phone is your key. VIZpin, our cloud-based SaaS (Security as a Service), offers unlimited readers, users and events and is the perfect source for RMR. Visit the link to learn more about the many benefits of becoming a VIZpin Certified Dealer. http://vizpin.com/where-to-buy/become-a-certified-partner

Exacq Technologies

The exacqVision Certified Reseller Program is designed for a select group of highly qualified systems integrators who sell, install, educate and support end-users with exacqVision solutions. Lead sharing, early product information, exclusive availability of enterprise-level products, and technical/sales training are among the many benefits of this program. www.exacq.com/resellers/resellers.php


Gallagher Certified Partners are provided with certification modules for all Gallagher security systems and regular re-certification and periodic competency testing. Local Gallagher technical account managers and engineers deliver back-up expertise, and there is free 24/7 telephone technical support. A support website provides brochures, product specification, training and resources. www.security.gallagher.com


The Genetec Channel Partner Program offers three different levels: Certified partner, Elite partner, Unified Elite partner. Advantages include access to in-depth product training and certification, with valuable sales and marketing resources. Value-added and custom services offer additional support for installations, with custom-tailored training and more. www.genetec.com/partners/channel-partner-program/how-we-work


By becoming part of the Geutebruck Certified Dealer Program, systems integrators receive access to technical and sales training, marketing collateral, early product information and various product and project discount structures. Geutebruck products are not available through distributor channels, so you will be sourcing directly from the manufacturer. www.geutebrueck.com/en_US/login.html


The Hikvision Dealer Partner (HDP) Program offers Silver, Gold, and Platinum levels, with each level offering increasing benefits to help your business succeed. Benefits include deeper discounts through distribution partners, extended warranties, priority technical support, and discounted demo gear. http://on.fb.me/1pbslwJ.

Honeywell Authorized Dealer Program

The Honeywell Authorized Dealer (HAD) program is the largest independent network of security dealers throughout the U.S., Canada and Latin America. It provides resources to help the dealers grow their business. The program provides support and training, along with lead generation, networking opportunities, co-operative marketing funds and generous rebates. www.security.honeywell.com

Honeywell Integrated Security

The Honeywell Integrated Security (HIS) Dealer Program provides support for dealers selling across all three Honeywell Security business units — intrusion, access and video. HIS Dealers participate in ongoing training to sell Honeywell products, including Pro-Watch. Benefits include faster support response times and focused technical support resources. www.honeywellintegrated.com/support/DealerCertification/program/index.html

Honeywell Lyric Dealer Network

Honeywell’s Lyric Dealer Certification Program for Honeywell’s line of Lyric security and home automation products. Dealers who are committed to connected home and automation offerings are ideal candidates. Benefit include early product access, unique product features, leads, rebates and access to marketing development funds. www.security.honeywell.com

IPVideo Corp.

IPVideo Corp. supports its dealers with the tools necessary to effectively demonstrate the features and benefits of each of our product offerings, with full functioning demo-kits in hardened pelican cases. Dealer training videos are also provided in order to help learn to effectively useg the demo-kits. http://ww2.ipvideocorp.com/NewDealerRequest


ISONAS Certified Partners receive a direct sales and pre-sales team dedicated to providing leads, opportunities and support. ISONAS provides online training for technicians, including a fully interactive training and certification program that ensures integrators have exclusive product information and can be up to date on ISONAS systems. http://portal.isonas.com/news-education/category/online-training


JETprotect partners with entrepreneurial system integration companies specializing in providing autonomous outdoor surveillance systems. Our integrated solutions can be customized to provide new growth opportunities. We are committed to our partners by offering preferred pricing, technical training, pre-sales guidance and post-sales support. www.jet-protect.com


To participate in Tyco Security Products’ Kantech Dealer Program, dealers are required to obtain certification on specific editions of Tyco Security Products EntraPass security management software — Special Edition, Corporate Edition and Global Edition. In-person training is required with additional training offered via a webinar. www.kantech.com


Leviton’s Five Star Dealers receive free printed literature, are entered into the qualified leads database, receive toll-free elevated tech support, have access to online training and technical content, receive special discounts and promotions, and more. The annual program features open enrollment throughout 2015. http://dealer.leviton.com

March Networks

Through our Certified Solution Provider program, you benefit from free online certification and Virtual Classroom training on our trusted products, regional sales and technical support, deal registration and compelling growth incentives. Partners can also take advantage of valuable sales and support tools, such as our GURU smartphone app. www.marchnetworks.com/partners

Mavin Technologies

Mavin Technologies is seeking qualified security integrators to join our VAR partner program. Benefits include training, product support, lead sharing, and the opportunity to provide product direction input with a growing, nimble access control software manufacturer. Visit the link or email [email protected] to apply. http://go-mavin.com/var-promise

MicroPower Technologies

MicroPower collaborates closely with its authorized installer network to ensure quality and streamlined deployment of its SOLVEIL cost-effective perimeter solution platform, while offering access to marketing resources, enhanced training support and other tools to help resellers achieve predictable margins and capitalize on new business opportunities. www.micropower.com/micropower-support

Milestone Systems

The Milestone Channel Partner program is designed to give system integrators, resellers and dealers tiered partnership levels to meet selling and support requirements — from online tools to personal assistance. As a Milestone Channel Partner you get dedicated assistance to help drive your business. www.milestonesys.com/reseller


The Monitronics Dealer Program provides independent alarm dealers with an alliance that moves far beyond the traditional dealer program. Dealers are the foundation of Monitronics; we are committed to providing personal support, ongoing training, and portfolio management to enhance your business. Get stable capital from our funding to grow and reinvest in your business. www.monidealerprogram.com


The iBridge Connected Home Dealer program includes preferred pricing, sales and technology training, customized marketing materials, consumer-facing Web content, support hotlines, demo kits and special events for its silver, gold and platinum authorized dealers. www.napcosecurity.com/connected-home-dealer-program.html

Nortek Security & Control

Nortek Security & Control offers a dealer support and education program including on-site and hosted training, webinars and self-paced CEU accredited online courses for its 2GIG smart home and Linear access control solutions. Nortek also offers protected territories, streamlined licensing and preferred service for qualified dealers. www.LearnNortekControl.com


The Oncam Partner Program provides competitive levels of upfront discounts, and partners can boost their margins even further with an industry-leading Deal Registration scheme and Volume incentives. The program is designed around three partner classifications: Authorized Partners, Gold Partners and Approved Distributors. https://oncampartners.com

Open Options

The Open Options Dealer Network is an opportunity for integrators looking to form a long-term relationship with the goal of providing end users open architecture access control solutions. Open Options carefully manages the channel in each market, avoiding price wars and driving down critical profit margins. www.ooaccess.com/channel

Paxton Access

The Paxton Certified Dealer Program is a four-hour ESA and BICSI accredited hands-on course. Level 1 teaches the basics of configuring, installing and implementing Paxton’s access control system. Each student will be competent in implementing the Net2 system and thus prepared for Level 2 Certification. www.paxtoneducationcenter.com


Pivot3 forms close alliances and partnerships with industry leaders to ensure that best-in-class storage solutions are seamlessly integrated and supported. Pivot3 partners enjoy pre-sales configuration assistance, system installation support, dedicated post-sales support and joint marketing opportunities. http://pivot3.com/partners

Plustek Security

Plustek Security is offering a trial program for partners. For any project opportunity involving public transportation and/or local transportation authorities, Plustek will provide a free complete trial surveillance system including a 4G Mobile DVR system with four to six cameras. http://plusteksecurity.com/partners/partner-program.html

Privacy Patrol

Partnering with Privacy Patrol enables you to increase recurring monthly revenue by offering customers our full identity theft protection service. All you have to do is sign up the customer; at that point you are hands-off. We set up the account, provide customer service and handle billing. You receive a commissions check every month with a detailed customer report. http://myprivacypatrol.com/agents

PureTech Systems

PureTech Systems is searching for integrators and dealers interested in enabling NVR solutions with geospatial video analytics and dynamic map-based sensor display/control. Interested companies should also be certified to sell, install and support VMS systems from at least one of ONSSI, Milestone, Genetec, Exacq or Verint. www.puretechsystems.com/become-a-partner.html


Limited distribution and a competitive offering make a Quintron an excellent technology partner. Couple that with OS and database independence, best-of-breed hardware connectivity, and strong factory support, AccessNsite gives the integrator a competitive edge. Quintron provides programs to assist in training and demo equipment. www.accessnsite.com

Rapid Response Monitoring

Rapid Response Monitoring, a national leader in wholesale electronic security monitoring services, provides business development and referral services to help streamline operations and increase RMR while providing you and your customers unrivaled service. Rapid Response’s state-of-the-art UL, FM and FDNY-certified monitoring centers provide dealers with real-time access to account data, support and alarm handling. www.rrms.com/#dealer-support

Razberi Technologies

The Razberi Channel Partner Program features benefits that make selling and supporting a total hardware and software video surveillance system easier. Benefits include access to training, marketing and sales assistance, along with personal and professional support from real experts on our equipment. www.razberi.net/partner

Salient Systems

Salient Systems’ Certified Reseller Program, the “Cap$tone Program,” includes application, design and configuration assistance; stepped discounts for high producers; marketing support for advertising; events, seminars and road shows; equipment demos; lead generation support; registered account protection (RAP); quote tools; and free online end-user training. www.salientsys.com/sales/contact-sales


Salto’s Inspired Business Partner Program is designed to help you develop new business and meet the growing needs of your customers. The Partner area of our website contains program details and links to support material in a one-stop resource, providing sales support, technical knowledge, resources, training and tools. http://partnerarea.saltosystems.com/index.php


The Samsung Techwin Eco Partner (STEP) Program includes access to Samsung IP Institute (SIPI) training, lead sharing and co-marketing support. The STEP Program consists of five partner types, including Channel Partner for systems integrators, installers and resellers; and A&E Partner for architects, engineers and security design professionals. www.samsungsecuritypartner.com/usa_EN/Default.aspx

Shooter Detection Systems

Our Authorized Dealer Program offers security professionals that sell, install, train and provide post-sales support the opportunity to create new revenue streams in this new untapped $60 billion market. The program includes lead sharing, co-branded marketing initiatives, comprehensive technical/sales training, demonstration equipment, long-term focused partnerships, territory control, and continued support to ensure success. www.shooterdetectionsystems.com/contact


Sielox is actively seeking new Business Partners who focus in the 1-20 door access commercial market and the K-12 space for crisis management communications. http://sielox.com/BecomeaBusinessPartner.aspx


Smartvue’s value-added reseller program offers access to the world’s largest cloud video surveillance platform, as well as dedicated industry experience, sales and tech support, and scalable, plug-and-play surveillance solutions that allows your company to take on more business. http://smartvue.com/var.html

Software House

The Software House Dealer Certification Program is an elite certification (Enterprise Partner, Advanced Integrator, and Certified Integrator) awarded to integrators who successfully complete Software House’s intensive training and evaluation program. www.swhouse.com/Support/Dealer_Certification.aspx


System integrators, value added resellers, security dealers, and IT resellers can all apply to become a Sony Security Preferred Reseller (SSPR). By becoming an SSPR, companies are eligible for the support, information, tools, and incentives needed to integrate Sony’s security products into IP video surveillance solutions. www.sony.com/security/reseller

Spectra Logic

Spectra Logic’s partner program, SpectraEDGE, provides integrators with resources and support. Our sales team is committed to working with you to provide customized IP video retention solutions; and our channel marketing team will provide you with the tools and training required to make this objective achievable. www.spectralogic.com/partners

SureView Systems

SureView Systems boasts more than 450 commercially available integrations spread across 70 manufacturers. SureView partners enjoy best-in-class software integration on the company’s award-winning Immix platform, as well as a robust training program and a certified center designation on the central station platform for designated partners. www.sureviewsystems.com/partners


The Telguard Advantage Program (TAP) offers volume discounts that allow security dealers to competitively offer alternatives to landlines, deliver interactive solutions and upgrade their 2G customer base, without sacrificing profit margins. TAP membership levels are designed to be easy to achieve and maintain without penalizing low sales volumes. www.Telguard.com/TAP

TiO (Turn it On)

TiO (Turn it On) automation products’ simple online Dealer Training Program is a multi-course progressive online training system that takes place in the “TiO Ninja Dojo.” It is designed to provide dealers all the skills needed for selling and installing the intuitive automation ecosystem immediately. www.tiohome.com/dealer.


The Toshiba ProfitMAX reseller program is a comprehensive system of tiered support services (Silver, Gold, Platinum and PlatinumPlus levels) that reward reseller loyalty. Benefits include: Commissioning service, quarterly cash rebates, MySurveillix web-based service for client system monitoring, priority tech support and demo program discounts. www.toshibasecurity.com/company/profitmax-reseller-program/index.cfm

TrakLok Intl.

The TrakLok remote access control system is a natural product extension to provide your customers in transit protection of their goods and provide you additional RMR opportunities. TrakLok provides marketing and training resources to help you maximize your margins. www.traklok.com/about-traklok/distribution

Vanderbilt Industries

Vanderbilt’s program for certified dealers, distributors and strategic partners brings customers best-in-class sales support, installation and service. Partners receive extensive training in Vanderbilt product hardware and software, and are required to attend periodic re-certification courses. The program’s highest-quality product training is accredited by the ESA National Training School. http://vanderbiltindustries.com/services

Verint Systems

Verint Video and Situation Intelligence partners add value to Verint solutions and help streamline deployment, simplify integration and increase return on investment. Verint works with a network of system integrators and distribution partners who implement and support networked IP video solutions across a range of operating environments. www.verint.com/partners


Vicon’s new North American Channel Partner Program was created to provide access to Vicon’s full line of solutions and support. Program benefits tailored to your selling and support needs include: product discounts and project pricing support, joint marketing opportunities, dedicated partner management, and pre-system configuration services. www.vicon-security.com/us-sales-list-channel.htm

WatchNET Inc.

WatchNET Access Partner Program (WAPP) system integrators have direct access to highly trained, certified sales and technical teams to support them from initial design to completion. Benefits include certification training, sales and technical support, special pricing, lead generation, and marketing support. www.watchnetaccess.com/wap_register.php#

WD, a Western Digital company

WD’s enhanced myWD Partner Program for MSPs, VARs and system integrators includes: Solution selling centers on growing markets such as surveillance, NAS and data centers; Discounts of up to a 40 percent on qualifying products; Industry-focused marketing assets; and on-demand online product training. www.mywd.com

About the Author

Paul Rothman | Editor-in-Chief/Security Business

Paul Rothman is Editor-in-Chief of Security Business magazine. Email him your comments and questions at [email protected]. Access the current issue, full archives and apply for a free subscription at www.securitybusinessmag.com.