Alula unveils new PRO Partner Program tools

Jan. 5, 2021
Dealers can access a range of services to help finance, scale and market their business

ST. PAUL, MN—Dec. 18, 2020 — Alula, a provider of smart security and automation systems for professional installers and the award-winning inventors of the Connect+ platform, announced it has added a suite of new, enterprise-level tools to its popular Pro Partner Program that will enable dealers to scale their business quickly, seamlessly and cost-effectively.

Further building out a program launched in 2019 that provides incentives, marketing support, product training and access to an online resource center, Alula will offer new programs for financing, lead-generation, special promotions and marketing campaigns.

“Many security professionals today are looking over their shoulder as tech giants like Amazon make inroads into the connected smart-home and security space,” said Warren Hill, Alula’s Director of Partner Development. “As the trusted partner of the installers who use our products, we are offering additional tools and services that help level the playing field. Our PRO partners will find that these services help them save money as they onboard new customers and grow their operations.”

Among the new offerings in the Pro Partner Program are connections to companies like DealerAlly and Security Funding Associates. Two companies that offer access to consumer financing options that will help alarm dealers maintain cash flow and continue growing their account base. Alula has also teamed up with Podium, a company that helps with lead-generation by making the consumer reviews process simple and convenient. PRO members can leverage Podium services at a discounted rate.

Additionally, the company is introducing new PRO Promotions. These special promotions provide another way for members to rapidly earn valuable Pro Points that can be used to help offset common marketing expenses.

To further ramp up partner marketing, Alula is offering Pro Marketing Kits that offer all the content and planning for a multi-touch marketing campaign. The kits include email copy, social media posts, and other tools for Pro partners to use for demand generation.

“Training, marketing and acquiring new customers are all efforts that traditionally have required significant investments of both time and money,” said Stuart Rich, President of Ameri-Alarm and member of the PRO Partner Program. “As an Alula Pro we have access to a wealth of tools and resources that help save time and reduce expenses. Alula does everything they can to see that we succeed.”

About Alula

Alula is the only all-in-one security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have over 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. For more information about the Alula PRO Partner Program, visit For more information about Alula, visit