Security resellers quickly embrace SDN's unique no-risk DIY business proposition

Sept. 2, 2016
SDN’s innovative DIY video and monitoring proposition provides a new source of RMR

Port Chester, NY (August 30, 2016) – Since its introduction earlier this year, the unique DIY video surveillance and monitoring solution from Security Dealer Network (SDN) gained immediate traction with dealers who are tired of competing against low-cost do-it-yourself video security solutions. The response from those who have joined SDN’s dealer network to take advantage of this unique recurring monthly revenue (RMR) opportunity has been incredibly positive, with much of the praise focused on the ease of selling the solution and the tools SDN provides to set dealers up for success selling DragonFly Security System™ products bundled with professional monitoring services.

“In our ten years of business, we have promoted and supported leading edge, monitored video alarm products and services to commercial/industrial, residential and niche type markets. We are excited that we can now offer these products and services to the DIY market and generate incremental RMR through  unique do-it-yourself video surveillance products and central station monitoring offering from Security Dealer Network (SDN),” said Patty Terada, President of Alarm & Access Control Technologies, Inc., located in West Linn, Oregon. “This program gives us the ability to offer a tried and true product with a high performance rating as a DIY product. There is absolutely no risk for us to participate. And the upside – a new source of profits that could be substantial.”

“Anyone on the front lines who is selling and installing security systems knows that DIY video and security products have become a main source of competition. As the old saying goes, ‘If you can’t beat ‘em, join ‘em.’ That’s exactly what SDN allows dealers to do with its unique do-it-yourself video surveillance products and central station monitoring offering. Instead of driving ourselves crazy trying to compete against low-cost and inferior DIY products, we can actually make money with DIY systems,” said Joseph V. Bonafede, President of Technocality Inc. of Hamilton, New Jersey. “Best of all, SDN has made it incredibly easy to sell a high-quality yet highly economical, professional-grade video security solutions with professional monitoring. And SDN does all the heavy lifting by handling all user orders and support issues. SDN resellers simply collect a percentage of every monitoring contract sold through their customized ecommerce website. RMR is the lifeblood of any security business, and SDN offers professional security dealers the best way to increase their bottom line.”

SDN provides a unique proposition for alarm dealers to expand their business models and revenue potential. End-users make all purchases and monitoring arrangements via a powerful online ecommerce platform, and dealers have no direct interaction with customers other than to drive them to the customized branded site.

SDN reseller partners are provided with individual websites which are built, branded and targeted to consumers with DragonFly Security System’s extensive marketing and messaging. Using SDN’s ecommerce platform, consumers purchase video surveillance products directly through the website. DragonFly Security System-branded video products are shipped directly to consumers for free, and SDN provides the central station monitoring. Dealers simply promote the DragonFly Security System and monitoring offering, and receive RMR generated by the consumers’ monthly monitoring fees. No sales, installation, service or billing operations are required on the part of dealers.

“As a professional security dealer and installer, I’ve been concerned about the quick growth of DIY security products. The DragonFly Security System™ gives me the chance to get a piece of that business, along with the confidence that my customers are getting the quality of products that I would want to represent my name,” said Kimberly Rescigno, Director of Sales and Marketing of Security Specialists in Stamford, Connecticut.  Best of all, it was incredibly easy for me to get started as a DragonFly Security System dealer, and there was no upfront cost at all. This is an opportunity that all security dealers will want to know about.”

“Before we introduced DragonFly Security System, we firmly believed that professional security dealers would have a lot of interest in a solution that allows them to earn revenue from the rapidly-growing DIY security and surveillance market,” said Bart Didden, President, Security Dealer Network. “The incredibly positive response has further validated the demand for SDN’s unique no-risk business proposition.”

For consumers, DragonFly Security System is equally simple. A variety of video surveillance cameras and monitoring plans are available to suit users’ budgets and needs. Cameras are wireless and battery-operated and can be easily placed inside or outside by consumers with virtually no prior installation knowledge. The system can be viewed and multiple actions executed via the DragonFly Security System smartphone app, including all programming functions, alarm notifications and police dispatch.

“Professional security and alarm dealers are constantly looking for cost-efficient ways to build their business, and DragonFly Security System fills that void by eliminating the need for any real up-front capital investment,” said Mr. Didden. “This unique video surveillance and monitoring business proposition transforms DIY video and security from being a source of competition into a revenue-generating opportunity.”

For more information on SDN and DragonFly Security System, call toll free 866-963-1876, e-mail [email protected] or visit http://sdndragonfly.com/