Reed Exhibitions rebrands as 'RX'

June 15, 2021
Company behind ISC West looks to update its visual identity and brand positioning
Rx Logo

Reed Exhibitions, the organizer of the ISC West and ISC East security tradeshows, recently announced that it is rebranding as "RX" as part of an effort to give the organization a refreshed visual identity and updated brand positioning.

In a statement, the company said it will be building on its flagship events business by leveraging its capabilities in data and technology to create “all year-round communities” that support businesses and help their customers grow.

“The opportunities to combine both digital and face-to-face interactions have a significant part to play in the global economy,” said RX CEO Hugh Jones. “These innovative interactions will create better livelihoods for our customers, better careers for our people and profoundly better experiences for our audiences to connect, be that in person, virtually, or in combination.

“We are building upon our deep familiarity and passion for the industries we serve,” Jones continued. “At RX, we know that making a positive impact on society and our customers means being fully committed to an inclusive work environment, so we are putting opportunity for all at the epicenter of everything we do. Our new brand identity and proposition unites us behind a higher-level purpose that embraces this digital transformation to help our customers to grow their businesses. When people now ask me what we do, I say RX is in the business of building businesses so everyone can thrive whoever and wherever you are.”

Nathalie Haxby, the company’s Global Head of Corporate Communications and Marketing added: “I am thrilled to unveil our new brand identity, which is symbolic of the changing nature of our wonderfully diverse events business.  RX has been our internal shorthand for some time now, so the shift to adopt and embrace it as part of our refreshed brand identity was an easy one to make.  We have created a simple but engaging story that unites our event brands, geographies and teams under a common purpose and with a renewed culture that places inclusion and diversity at its core.”