The Smart Money: Partnership Possibilities in the Connected Home

May 19, 2025
The shift to residential risk management is fueling a realignment among manufacturers and service providers

The connected home and home services sector continues to evolve through a wave of mergers, partnerships, and strategic expansions. These developments reflect a growing emphasis on integrating smart technology into traditional service models and highlight increasing investor confidence in connected safety and energy solutions.

These announcements reflect broader shifts in the smart home market, as companies align their strategies to capitalize on risk prevention, AI-driven automation, and service expansion. Here are a few highlights:

Blackstone Inc., has agreed to acquire AI Fire, a fire protection and life safety services provider, from private equity firm TruArc Partners for approximately $1.1 billion, including debt. AI Fire offers inspection, maintenance, and repair services across a wide range of commercial sectors. TruArc, which acquired the company in 2017, will retain a minority stake, signaling ongoing confidence in AI Fire’s growth potential.

In the water safety space, Frontdoor Inc. has expanded its partnership with Moen to install the Moen Flo Smart Water Monitor and Shutoff device across 14 states – adding six new markets. The device monitors water flow, detects leaks, and can automatically shut off water to prevent costly damage. In conjunction with the rollout, customers will receive a complimentary one-year membership to Frontdoor Unlimited, which provides access to additional home maintenance services and support.

The latest product innovations and acquisitions highlight a growing emphasis on risk prevention, enhanced user experience, and seamless integration across ecosystems.

Partnerships are also blending smart home functionality with luxury design. Level Home has partnered with Baldwin to integrate smart lock technology into Baldwin's premium hardware offerings. The combined solution delivers features like keyless entry, remote access, and compatibility with leading smart home platforms, while maintaining the aesthetic appeal of high-end architectural design.

Residential Market Shift to Risk Prevention

The latest product innovations, strategic acquisitions, and service expansions highlight a growing emphasis on risk prevention, enhanced user experience, and seamless integration across ecosystems. Companies are positioning themselves to capture market share by leveraging AI, automation, and partnerships to enhance consumer value.

Smart home as a risk management tool: The integration of smart security, fire detection, and water leak prevention into home insurance offerings is gaining traction. Companies like Alarm.com, Frontdoor, and Moen are expanding their solutions to reduce claims and enhance insurance incentives for smart home adoption. This shift positions smart home technology as a key enabler of risk mitigation strategies, with potential for premium discounts and improved homeowner protection.

Interoperability and AI-driven home management: The smart home ecosystem is moving toward greater interoperability, with key developments such as Z-Wave specification updates and Apple’s expanding home automation ambitions. Meanwhile, AI-driven solutions – like Amazon’s Alexa+ emerging as a paid home management assistant – signal a new service-driven business model that monetizes smart home convenience and personalization. These trends suggest a long-term push toward more integrated and intelligent home automation experiences.

Energy and sustainability drives innovation: The home energy management market is becoming a focal point, with Lennox launching high-efficiency heat pumps and ABB-Samsung developing user-friendly energy platforms. As consumers prioritize cost savings and sustainability, brands are investing in energy solutions that align with decarbonization goals and smart grid integration. Companies that successfully position their offers as both cost-effective and environmentally responsible will be well positioned for market leadership in the energy-tech sector.

Impact on Service Providers

These broader trends underscore a strategic pivot across the industry from hardware sales to service-based ecosystems and recurring revenue models. The smart home industry is increasingly shifting toward service-based models, recurring revenue streams, and mobile-enabled commerce, transforming how consumers interact with connected home solutions. As hardware margins shrink, companies are focusing on subscription services, AI-driven home management, and premium support offerings to drive long-term value.

The expansion of home services – ranging from security monitoring and energy management to AI-powered virtual assistants – illustrates the push to recurring revenue models. Companies are forming strategic partnerships and bundling multiple services, creating layered value propositions that enhance consumer convenience, drive engagement, and maximize long-term recurring venue potential.

Additionally, smart home devices are evolving into transactional platforms for mobile commerce. Innovations like Amazon’s Alexa+ and Apple’s deeper integration of smart home automation mean homeowners can easily connect with brands, shops, communicate with others, purchase home services, replacement parts, and consumables through voice and app-based interactions.

Finally, AI and interoperability standards are improving the ability to offer customized home automation experiences. This shift enables brands to monetize data-driven insights, providing homeowners with personalized subscription offerings, predictive maintenance services, and proactive security alerts.

As home services, AI-driven automation, and mobile commerce converge, the next frontier of the smart home market will be defined by frictionless transactions, service-driven ecosystems, and ongoing monetization opportunities.

Parks Associates will be presenting this data and more at CONNECTIONS: The Premier Connected Home Conference, May 13-15 at the Renaissance Dallas at Plano Legacy (www.connectionsus.com). The event will focus on the use-cases and emerging connected home business models that will successfully engage consumers and grow revenues in the converging IoT industries, including smart home, connected entertainment, and mobile ecosystems.   

About the Author

Elizabeth Parks

Elizabeth Parks is the President of market research firm Parks Associates. For more information, visit www.parksassociates.com