Latch announces new Head of Sales, expands property management integrations at NAA Apartmentalize 2023

June 7, 2023
Peckham brings over a decade of experience in scaling go-to-market strategies for SaaS organizations to Latch.

NEW YORK & ATLANTA -- Today at NAA Apartmentalize 2023Latch, Inc. announced Chris Peckham as its new Head of Sales. Peckham brings over a decade of experience in scaling go-to-market strategies for SaaS organizations to Latch. He previously served as Vice President of Sales at Flight Schedule Pro. In his new role with Latch, Peckham will focus on implementing new growth strategies.

Jamie Siminoff, Latch’s incoming CEO, said, “We are excited to welcome Chris to the team during this pivotal time of growth and thank Rich Albright, Latch’s former head of sales, for his service to the company. Chris’ expertise in efficiently scaling leading organizations and SaaS companies will be incredibly valuable as Latch enters this new phase and continues to focus on delivering advanced solutions in access management and an enhanced resident experience.”

Latch is also showcasing its expanded Property Management Software (PMS) integrations at the NAA Apartmentalize conference with the introduction of AppFolio, a cloud-based technology platform built for the real estate industry. With this integration, Latch users can now automate resident access management seamlessly.

“Latch’s growing list of integrations is unlocking more resident benefits and making property management even more streamlined for our customers,” added Siminoff. “This integration, along with Latch’s upcoming anticipated closing of the Honest Day’s Work transaction, demonstrate Latch’s continued work to build upon its vision to make it easier for customers to deliver the best possible living experience to their residents.”

This latest integration with AppFolio eliminates the need for property managers to manually add resident data to multiple systems, enabling property managers to spend less time on manual entry and more time on resident experience, with all resident data united in both systems. Latch’s User Sync feature adds residents automatically from the PMS to Latch Mission Control, while Latch’s Automated Access feature adjusts resident access credentials within Latch to seamlessly reflect any changes made within a building’s property management system.

To connect with Latch at NAA Apartmentalize and learn more about Latch’s latest offerings and integrations, click here. To learn more about Latch or to partner with Latch, visit or email incoming CEO Jamie Siminoff directly at

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