Report: Camera ownership on the rise in U.S. households among existing device owners

    Jan. 6, 2021
    New research from Parks Associates also reveals surge in smart video doorbell purchases by first-time buyers

    Source SecurityInfoWatch.com

    (Graphic courtesy Parks Associates)
    This graphic shows the rise in the number of network cameras owned by U.S. household among existing device owners from Q4 2014 to Q2 2020.
    This graphic shows the rise in the number of network cameras owned by U.S. household among existing device owners from Q4 2014 to Q2 2020.

    According to new research from Parks Associates, U.S. households with network cameras now own more than three of these devices on average, a significant increase from early 2018 when the average was less than two.

    In addition, the firm’s new “Smart Product Assessment” research found that over one-third of those who bought a smart video doorbell in the past 12 months are first-time buyers.

    "Households with smart home devices continue to purchase additional devices, driving growth as they embrace DIY options and seek to protect multiple access points and locations in their home," said Elizabeth Parks, President, Parks Associates. "Companies can maximize their approach in this market by attracting new buyers while also developing and marketing features and use cases that address multidevice ownership."

    Parks Associates will be hosting its annual CONNECTIONS Summit next week in cooperation with CES 2021, which is being held virtually this year. The event will feature sessions on smart home technology and services, connected health, data privacy, value-added services, and home security.

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    Staff Reports

    Editorial and news reports authored by the media team from Cygnus Security Media, including SecurityInfoWatch.com, Security Technology Executive magazine and Security Dealer & Integrator (SD&I) magazine.

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