VingCard Elsafe rebrands as Assa Abloy Hospitality

June 4, 2015
Company says move better positions it to meet the needs of the market

VingCard Elsafe announced this week that it has changed its name to Assa Abloy Hospitality effective June. 1.

In a statement, the company said that the rebranding positions it to better meet the evolving needs of the hospitality industry.

"If we're to remain innovative and competitive, we must keep pace with the demand from our customers for flawless experiences," said Tim Shea, president of Assa Abloy Hospitality. "As our brand transitions to Assa Abloy, we will grow stronger and create a bright future for our company and customers. We will build on our legacy, continuing to make people around the world feel safe and secure."

For over 40 years, the name VingCard Elsafe has been synonymous with innovation in hotel security technology. The company’s story began in 1974, when lock engineer Tor Sørnes heard that an intruder had attacked his favorite singer in her hotel room. He resolved to find a solution and invented VingCard, effectively revolutionizing the entire lock industry.

Assa Abloy offers the company access to more than 1,400 engineers, working together to innovate, improve quality and add more products to their already extensive portfolio of solutions. A worldwide network of sales and support teams will enable the company to be more responsive to their hospitality partners. 

"Our company has evolved over the years, but who we are remains the same," added Shea. "Our purpose is not simply to lock and unlock more doors-it is to unlock the feeling of safety, security and belonging for more people, wherever they go."