IP Security Reps sets new business standards for sector

March 31, 2014
Michigan-based security manufacturer’s rep firm raises the bar by creating customer value and leading edge sales support in IP video market

Brighton, MI – March 31, 2014 – IP Security Reps Inc. (IPSR), a leading manufacturer’s representative firm dedicated to the security industry, today announced that the company has redefined the meaning of being a manufacturer’s representative and has become one of the largest security rep firms in the U.S.  Within four years, the company has seen exponential growth due to their market knowledge, technical experience, and consistent sales performance.  IPSR’s philosophy is to be the best at IP Video and create partnerships with their customers by selecting the right security product for their application; making IPSR the trusted partner of choice.  With a client base of over 6,000, IPSR continues to exceed their customers’ expectations and has expanded into the largest security markets in the United States which includes NYC, NJ, MD, DC, DE, Eastern PA, and VA.  In addition, the company focuses on investing in their own staff and has built the best sales and management team in the industry.

IPSR is committed to delivering value to their customers and only sells products with Tier 1 manufacturers such as Milestone, Sony, Razberi, Isonas, Fluidmesh, Moog Videolarm, Ideal Industries, Elerts and Commend.  The company has been selected to be the first manufacturer’s representative in the U.S. for Milestone.

“IP Security Reps’ unique business model has proven to be very effective in successfully penetrating the security market. Their sales organization is extremely results oriented and dedicated to the security market, and they employ top tier talent in each market they serve.  We are pleased that they are a part of the Sony Security Sales network,” states Mark Collett, General Manager Sony Security Systems Division.

We take the time to truly understand what the unique situation is for each of our customers and then thoroughly and truthfully present the right solution for their situation,” states Robert Lydic, IPSR’s President and Founder. “IPSR is unlike any other manufacturer’s rep firm out there as standard rep firms spend nearly all of their time and efforts marketing to integration and distribution companies.  We approach the market in a different manner that requires more training, professionalism, and most importantly a keen sense of listening to end users and consulting engineers.”  

About IP Security Reps Inc. (IPSR)

IP Security Reps Inc. is a leading security manufacturer’s rep firm based in Brighton, MI and has won 10 National Sales Awards over the last four years.  The company was founded in 2010 by Robert Lydic with a very simple philosophy - to be the best at IP Video.  Mr. Lydic has been in the IP data, voice, and video market since 1998 and has served on several entrepreneurial leadership panels in OH and is a member of the Entrepreneurs Organization Detroit Chapter since November 2003. He also co-founded another agency in 2001 that grew from $2 million in sales to over $42 million in only a seven year time span.

Using the most advanced technologies, partnerships and industry knowledge, IPSR has expanded to become one of the largest rep firms in the US.  The company grew quickly in the state of Michigan during the worst economic downturn in 80 years and expanded their territory to include OH, IN, KY, West VA, Western PA, and upstate NY.  In 2013, the firm was offered the opportunity to expand into the largest security markets in the U.S. which included NYC, NJ, MD, DC, DE, Easter PA, and VA.  Currently, IPSR has 8 outside field engineers, 3 office personnel, and plans to add additional staff in 2014.  For further information on IP Security Reps, visit www.ipsecurityreps.com