With “Ultimate Sunset Offer,” Alula gives installers a pain-free path to 5G

Jan. 12, 2021
Eighteen months of service credits make BAT-connect virtually free

ST. PAUL, MN— January 12, 2021 — Alula, a provider of smart security and automation systems for professional installers and the award-winning inventors of the Connect+ platform, announced an aggressive new Sunset offer that will allow Security Pros to upgrade their sunset-vulnerable customers to a 5G-ready solution, virtually free.

The new Ultimate Sunset Offer automatically credits the Security Pro with 18-months of free interactive service for replacing a sunsetting device with an Alula BAT-Connect. The service credit will be applied automatically upon activation and allows the Security Pro to eliminate the service bill for the first 18 months.

“The BAT-Connect basically pays for itself,” said Russell Vail, EVP of Market Development at Alula. “We know that Security Pros are burdened by the onrushing sunset, and in 2021 we are quickly running out of time. So we looked at every competing offer, got aggressive, and beat them with the best Sunset offer the security industry has ever seen. That’s why we’re calling it the Ultimate Sunset Offer.”

Alula has long been a leader in solving the Sunset problem for Security Pros, pioneering triple-path connectivity and using the IP-path to eliminate sunsets entirely. The Ultimate Sunset Offer is the logical next step and takes advantage of a major technological leap that will not only solve this sunset but save Pros from the 5G sunset as well.

Because Alula uses CAT-M1 cellular technology, the BAT-Connect is 5G-ready. Competing communicators will sunset with 4G and force you to roll a truck to fix this again. BAT-Connect not only solves the 3G sunset but will help carry the account into the 5G-era.

Although the offer primarily was designed for BAT-Connect customers, Vail says Alula’s Ultimate Sunset Offer will include Connect+ and ConnectXT units that replace sunsetting devices as well.

“This is such an important advance for our industry in solving this chronic problem and we want to make sure all Security Pros are able to access it and use it to affordably scale their business,” Vail continues “By letting you keep that money in your pocket with 18 months of free service, we’re giving you have a cushion for when you need it and the ability to rapidly scale your business to new heights using the freed up capital.”

An estimated 6 million alarm industry radios will go dark with the sunset of CDMA and 3G networks. Although there has been some confusion around when those networks will sunset, it’s widely expected to occur during 2022, leaving precious few months to tackle an enormous customer base.

Security Pros have already applauded the program and the help it will give them tackling the biggest industry challenge of 2021.

‘We expect to do a tremendous amount of business this year with the cellular sunset and this Ultimate Sunset Program puts us on the fast track to success,” says Rob Bowlin, the CEO of Quantum Security and Innovations in Charlotte, NC. “We’ve been very pleased with BAT-Connect and now that it comes with 18 months of free service, it basically pays for itself.”

To share the details of the new Ultimate Sunset Offer and how to enroll in the program to take advantage, Alula will host a dedicated webinar on Thursday, January 14, at 1 p.m. CST. You can register for it here.

About Alula

Alula is the only all-in-one security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have over 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. For more information about the Alula Ultimate Sunset Offer, visit https://alula.com/sunset/. For more information about Alula, visit alula.com.