DEN Smart Home Founder Excited to be First-Time Exhibitor at ISC West 2023

March 30, 2023
Check out the DEN wireless communicating smart door strike – SmartStrike – in ISC West Booth 3407

LAS VEGAS—DEN Smart Home, which is exhibiting for the first time here at ISC West (Booth #3407), is excited to feature its wireless communicating smart door strike – SmartStrike – as well as highlight the recent news of its new authorized dealer program to provide exclusive pricing and prioritized order fulfillment to the professional channel.

The DEN SmartStrike is both a CTA Mark of Excellence Award Winner and CES Innovation Award Honoree. Locksmith Ledger caught up with DEN Smart Home founder Marijn van der Wal, who talks about the company’s first time exhibiting at ISC West, the products they are highlighting and the company’s rich history.

Please talk about your thoughts on being a first-time exhibitor at ISC West?

van der Wal: ISC West is a perfect platform for DEN Smart Home – this audience has a deep understanding of security and access control. We’ve designed the DEN SmartStrike to be disruptive in this market and with great attention to how it can fit into a dealer’s product portfolio. That said, we are excited to connect with attendees and see how they respond to our solution and the dealer program we have created.

Can you please describe what products you’re be highlighting and featuring at the booth?

van der Wal: DEN Smart Home is showcasing our award-winning SmartStrike, the first, invisible, wireless smart door strike that installs easily and discreetly into the door frame. Featuring a completely inconspicuous design, users get all the benefits of a smart door lock without compromising the aesthetic design of the door. With the DEN SmartStrike, users can maintain their existing door hardware including the handle. The DEN SmartStrike is a unique solution that provides users with the best of both the analog and smart home world. Once installed, users can still use their traditional key to unlock their door or via the companion app (available for both iOS and Android), to easily, safely, and securely access their homes and businesses. Through the app, users can also create digital keys for family members, friends, and temporary guests.

Please provide a brief history of the company.

van der Wal: DEN Smart Home was founded by owner of Ankerslot, a 75-year-old manufacturer of the highest quality European access control products known for its state-of-the-art design and uncompromising build standards. DEN Smart Home is launching in 2023 in the U.S. market with the DEN SmartStrike.

Are you focused more on residential or commercial?

van der Wal: The DEN SmartStrike can be used for both residential and commercial applications. Attendees are invited to come see a demo at our booth (#34071), sign up for the authorized dealer program, and be entered to win a DEN SmartStrike.

Anything notable that you would like to point out about the company, or any of your products, such as awards or recent news?

van der Wal: The SmartStrike has already received industry acknowledgement by a CES Innovation Award and CTA Mark of Excellence Award. Ahead of ISC West we launched our authorized dealer program which provides exclusive pricing and prioritized order fulfillment to the professional channel. To enroll dealers can visit