ADT sponsors second annual RETECHLA

June 3, 2008
Corporate security officials to speak at Latin America's largest retail security event

Some of the world's largest retailers will have the opportunity to share their first-hand experiences and successes implementing innovative in-store security technologies at RETECHLA 2008, sponsored by ADT from June 10-11, 2008 at the Hilton Cancun Golf & Spa Resort in Cancun, Mexico. The event offers a full agenda focused on the latest solutions and trends to improve retail security and operational efficiencies in Latin America, a recognized growing retail market.

Some of the retail industry's top experts will speak, including representatives from CVS, Best Buy and Sodimac. They will share their practical experiences of technology implementations and strategies that helped improve business performance and profitability. Other agenda highlights include a presentation from Federic Gautier, President of ILACAD, the research firm noted for tracking trends in Latin America. Industry analyst firms Frost & Sullivan, IHL Consulting, Venture Development Corp and TSN Retail Forward will offer a global perspective on trends in retail security. Frost & Sullivan will focus on emerging markets comparing retail trends in China and Latin America.

Retailers are recognizing the advantages of participating in this type of open dialogue and exchange of experiences in the Latin American retail environment. "An event like RETECHLA allows retailers to better understand the rapidly changing landscape of retail technologies," cited Andrew Nathanson, director: AIDC, RFID and Retail Automation at Venture Development Corp. "RETECHLA affords the opportunity for retailers to gain a broader perspective on the advancements of in-store technologies - we are excited to discuss some of the new and emerging innovations and how they influence the retail market."

RETECHLA debuted with strong attendance in 2007 as a forum to unite retailers and technology suppliers across Latin America. This year retailers have an opportunity to benchmark industry best practices and expand their knowledge base of retail technologies to understand how solutions like access control, video systems, RFID, SmartEAS, source tagging, exception reporting/data mining and fire detection can integrate with Electronic Article Surveillance (EAS) systems to enhance loss prevention and operational efficiency efforts and drive profits. ADT will showcase the newest retail security solutions from their portfolio of leading brands which include Sensormatic, Retail Expert, American Dynamics, Ansul, Grinnell, Kantech, Simplex and Software House.

According to Julio Hoenigsberg, regional director of ADT Integrated Solutions Latin America, "RETECHLA is a key event for keeping pace with the latest trends in retail security and exploring how retailers are utilizing technology solutions to become more secure, more efficient and more profitable. To meet the demands of the growing Latin American market ADT created this forum for retailers and technology providers to exchange experiences first-hand and share best practices." Hoenigsberg adds, "RETECHLA provides a great overview of where retail trends are going in presenting the Latin America vision, the emerging market vision and the global vision."

For more information on this event, please visit