25th July 2023, Pamplona, Spain–Veridas, a Spanish technology company specializing in digital identity and biometrics, today announces the expansion of its North American team with the appointment of Kevin Vreeland as General Manager. Veridas continues to position itself as a trusted source in the North American identity verification landscape and is now poised for further expansion in new markets under the advisement of Kevin Vreeland.
As a consolidated identity player, Veridas has firmly established itself as a reliable sole identity provider, offering a comprehensive suite of cutting-edge solutions, including Identity Verification (IDV), Age Verification, and Face & Voice Authentication that are fully compliant with the stringent requirements of the American market, consistently meeting the highest standards set forth by regulatory bodies.
Veridas' unwavering commitment to excellence is evident through its recent evaluation by the National Institute of Standards and Technology (NIST), affirming its position as number two in face & voice authentication worldwide. With its solid reputation as a significant player in the USA and Kevin's invaluable expertise, Veridas is primed to spearhead the deployment of its advanced identity verification solutions, catering to the ever-evolving needs of businesses across various industries.
Kevin Vreeland, experience in global business development
Kevin Vreeland has over 30 years of experience developing new markets and use cases, building alliances and affiliations, and implementing cross-functional sales and support processes and procedures. Vreeland joins Veridas following a 10-year tenure at Acuant, where he held the position of VP of Worldwide Sales, building an impressive legacy in commercial operations spanning the US and various other international markets.
“Over the past few weeks, I have spent valuable time with this great group of leaders as we work on the next generation of remotely verified Identities. I am thrilled to have the opportunity to build Veridas’ position as a Gen-2 identity company, said Kevin Vreeland, General Manager of North American Territory. “The company is committed to innovation like no other, and its 100% proprietary technology gives us an edge in the competitive US market. I firmly believe our advanced identity verification solutions will revolutionize how businesses operate, ensuring a secure and seamless experience for enterprises and their customers.”
“The addition of Vreeland to our North American team will strengthen and guide our navigation through new markets in this highly valued territory,” said Eduardo Azanza, CEO, Veridas. “We are fortunate to have a long-time strategic leader such as Vreeland join Veridas, who is accustomed to the evolving landscape in the US and Canada, and who understands and supports our vision of a keyless and passwordless future.”
"The future of Veridas in the US market looks incredibly promising. As we continue to scale and strengthen our presence, we envision becoming the go-to partner for organizations seeking unparalleled identity authentication solutions,” continued Vreeland. “Together with our talented team, I am excited to lead Veridas towards achieving new heights, empowering businesses to thrive while safeguarding their customers' identities with the utmost precision and trust."
Establish a strong foothold in the region
Kevin Vreeland is joining in a pivotal time, as the need for an advanced identity verification solutions in burgeons throughout various industries. In the last 12 months alone, 90% of organizations have reported an Identity-related breach, according to the Identity Defined Security Alliance. With the identity and security market estimated to grow by over $42 billion by 2027, Veridas aims to cater to the ever-growing demand for secure, seamless identity solutions.
