ADT launches Authorized Provider status for elite dealers

May 29, 2019
New tier designed to give all ADT dealers an incentive to grow their businesses; SafeStreets USA first to achieve designation
When ADT first launched its Authorized Dealer program over 23 years ago, the premise was quite simple: create a synergetic relationship between ADT and independent security integrators that could expand ADT’s reach, while helping to build the businesses of security dealers all over the country. Despite the changes and advancement taking place in home security and home automation, the ADT Authorized Dealer Program remains focused on the same premise: grow ADT’s business and the business of ADT Dealers, while helping to protect the things customers value most.

Looking for ways to reward and incentivize their most successful Dealers, ADT recently established a second-tier designation within the indirect channel that offers unique marketing opportunities to elite performers. This new tier - ADT Authorized Provider – was created for Dealers who meet specified qualifications and who have reached significant milestones within the program.  Among a number of other qualifiers, ADT Authorized Providers must:

  • Generate 150,000 purchased alarm accounts per year for 2 consecutive years
  • Must have minimum company annual revenue of $300M

As a result of their elite status, these Dealers enjoy benefits and privileges that go beyond that of a standard Authorized Dealer. While this new distinction is separate and materially different than the ADT Authorized Premier Provider, this new tier is designed to give all ADT Dealers an incentive to grow their businesses in order to obtain this new designation.

SafeStreets, USA holds the distinction of being the first ADT Authorized Dealer to reach the elite status of ADT Authorized Provider. Formed in 2011 through the merging of three separate ADT dealers (Eversafe Security, Alarm Team Inc. and First Detection Inc.), SafeStreets remains one of ADT’s most tenured and most respected Authorized Dealers.  Their commitment to delivering a superior customer service experience in both sales and installation has earned them numerous industry accolades, including the distinction of being ADT’s number one producing Authorized Dealer.  They consistently deliver one of the highest home-automation installation rates in the program, and can boast an Net Promoter Score of over 70%.