Immix has named Melissa Rojo vice president of product transformation, with responsibility for advancing its platform for commercial central stations and remote security operations centers.

Rojo’s mandate includes making monitoring operations faster and more efficient while maintaining reliability, auditability and compliance. Immix provides software for managed video and security services.

Rojo brings more than 10 years of experience applying artificial intelligence to business operations, including systems that handle high volumes of repetitive decisions while retaining human oversight of consequential decisions.

“Our customers have built their operations on Immix, and our commitment is to keep making that platform better for them. Melissa will help us do that faster,” said Immix CEO Chris Brown.

Her appointment comes as monitoring centers handle rising event volumes, according to the announcement. Most events require no action, while those that do must be handled correctly with a verifiable record.

Experience in AI and business operations

Rojo has led the development of several AI platforms in production use. They include RAIma, a patented platform supporting the employee lifecycle that has delivered a 20% reduction in operational costs, according to the release. Her work also includes TESA, which creates personalized learning journeys based on job roles, and an agentic procurement platform that automates processes from supplier discovery through contract intelligence and spend analytics.

She has also modernized tax systems in Caribbean countries, providing visibility into more than $1 billion in potential revenue recovery, according to the announcement. Her experience includes applying AI and Internet of Things technologies in regulated environments requiring defensible audit trails.

Rojo’s accomplishments have earned the ISG Women in Digital Award, AICONIC Summit & Awards recognition for RAIma and Partner of the Year recognition for TESA.

“My job is to give our clients better tools, not to change the way they work out from under them,” Rojo said. “I will be working alongside them to bring the efficiencies that have transformed other industries, with their operations as the north star rather than the technology.”

Originally from Medellín, Colombia, Rojo advocates for ethical AI development and application, including its potential to expand access to knowledge and opportunity for women and underserved communities. She frequently speaks on AI ethics and the use of AI to transform business services.

Rojo holds an A.B. in politics from Princeton University and completed the Women Leaders Program at INSEAD Business School.