Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.
5310 Harvest Hill Road
Dallas, TX 75230
(972) 490-1113
(800) 727-5711
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More Info on Parks Associates

Research & Analysis for IoT, smart home, and connected entertainment technologies

Parks Associates sells market research reports and industry analysis regarding IoT residential products and consumer perceptions about these products and services.

Research is conducted through interviews, secondary research, quantitative and qualitative consumer research, focus groups, and trend analysis.

The company also produces annual conferences, including the CONNECTIONS Conference focused on smart home technologies. 

Press Releases

New roles for Jennifer Kent, Kristen Hanich and Michael Goodman support Parks Associate’s next phase of growth entering its 40th year.
Dec. 9, 2025
The study highlights a growing consumer preference for video security devices, valued not only for monitoring but also for their ability to deter incidents and provide peace of...
Oct. 28, 2025
A new Parks Associates report shows how cloud-based AI video solutions are transforming security monitoring through greater scalability and efficiency.
Oct. 7, 2025
The firm’s latest quarterly survey of 8,000 internet households points to growing reliance on professional installation across categories.
Sept. 3, 2025
Adoption through standalone security devices continues to grow, offering opportunities to expand paid services and to target a different base of customers.
Jan. 7, 2025
Seventy-one percent of video doorbell owners pay a recurring fee for service.
Jan. 2, 2025
The new unit will help companies refine their competitive positioning, go-to-market strategies, and product and service offerings.
Dec. 18, 2024
Properties see a strong value in access control solutions' core mission of enhancing community safety and security.
Oct. 31, 2024
Parks Associates' new white paper addresses the state of access control adoption, including key challenges and opportunities.
Sept. 12, 2024
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The most common inhibitors to AI adoption are data privacy and security concerns, alongside lack of perceived value or understanding.
July 30, 2024

News

New survey data shows 74% of security dealers have lost residential sales to DIY systems or standalone video devices as online purchasing and demand for flexible, lower-cost options...
April 7, 2026
Research firm predicts that DIY could soon surpass the professional installation market
April 11, 2022
New Parks Associates research finds rise of interactive services, DIY installation are the two key trends defining the home security market
May 25, 2021
Research firm combines U.S. and Europe events to create a full connected home event featuring virtual sessions, research and networking
June 18, 2020
More than 5M U.S. consumers expected to own PERS devices by the same year
Jan. 21, 2020

Articles

Residential-focused security companies are poised to take advantage of a new era of consumer-centric, technology-driven insurance solutions
Jan. 22, 2024
© 100862508 | Dmitry Kalinovsky | Dreamstime
New Wi-Fi sensing technology may be the key to false alarm reduction.
New Wi-Fi sensing technology may be the key to false alarm reduction
Oct. 12, 2023
A slow and steady growth path means residential security integrators still have a chance to get on board
Aug. 9, 2023
Research reveals that residential consumers are making buying decisions with false alarm reduction in mind
June 7, 2023
67% of consumers want a cybersecurity add-on that guarantees equipment cannot be monitored or controlled by unauthorized people
April 17, 2023
Thermostat adoption is again on the rise as homeowners and builders gravitate toward cheaper and greener energy
March 9, 2023
The top trends and takeaways from Parks Associates’ CONNECTIONS Summit at CES
Feb. 9, 2023
Integrators can leverage quick-acting access control and emergency response, among other technologies for enhance security and safety
Jan. 12, 2023
Additional smart devices require a better network, which is causing difficulties for many residential integrators
Dec. 13, 2022
From inflation to product innovation and MDU expansion, residential integrators have a lot to pay attention to in the fourth quarter
Nov. 11, 2022

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Additional content from Parks Associates

Parks Associates' latest research finds a high interest in energy systems and services among MDU property owners and managers.
June 20, 2024
Interviews with multifamily executives highlight multiple benchmarks and additional metrics to measure impact of smart building deployments.
June 17, 2024
The live roundtable presents expert insights on the role of technology to provide swift, accurate responses in the security industry.
June 12, 2024
60% of households with smart devices are using them as point solutions, leaving a large portion of their value unrealized.
May 9, 2024
The new consumer study featured at the 28th annual CONNECTIONS Conference highlights connected home trends.
May 1, 2024
Parks Associates is accepting speaker submissions for the CONNECTIONS Conference in May 7-9 and virtual sessions hosted January 23, June 13, and December 12.
Jan. 17, 2024
After a brief pause early in 2023, consumers' enthusiasm for consumer electronics products rebounded at the end of the year.
Jan. 12, 2024
Tenth annual Security Dealer Study addresses competitive pressures, industry conditions and new trends for security market.
Feb. 9, 2023
Despite the demand and success of remote and hybrid working, it makes sense for integrators to be in favor of in-person attendance
Oct. 12, 2022
How residential integrators can diversify their offerings to provide customer peace of mind along with new sources of recurring revenue
Oct. 12, 2022
The past few years have seen a rapid rise in deployments in homes, multi-dwelling properties and small businesses
Sept. 7, 2022
IoT-based and other smart amenities in apartments translate to higher profits for both building owners and security providers
Aug. 8, 2022