Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.
5310 Harvest Hill Road
Dallas, TX 75230
(972) 490-1113
(800) 727-5711
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More Info on Parks Associates

Research & Analysis for IoT, smart home, and connected entertainment technologies

Parks Associates sells market research reports and industry analysis regarding IoT residential products and consumer perceptions about these products and services.

Research is conducted through interviews, secondary research, quantitative and qualitative consumer research, focus groups, and trend analysis.

The company also produces annual conferences, including the CONNECTIONS Conference focused on smart home technologies. 

Press Releases

Leadership updates at Parks Associates aim to support an integrated approach across the company’s core functions.
New roles for Jennifer Kent, Kristen Hanich and Michael Goodman support Parks Associate’s next phase of growth entering its 40th year.
Dec. 9, 2025
Parks Associates Finds US Residential Security Market Growing and Evolving with Video and AI Innovations
The study highlights a growing consumer preference for video security devices, valued not only for monitoring but also for their ability to deter incidents and provide peace of...
Oct. 28, 2025
Cloud AI video analytics platforms are reshaping the monitoring landscape, enabling security providers and integrators to deliver more responsive and data-driven services across commercial and multifamily environments.
A new Parks Associates report shows how cloud-based AI video solutions are transforming security monitoring through greater scalability and efficiency.
Oct. 7, 2025
Parks Associates: US Smart Home Market to Reach $15B by 2029 as Professional Installation Gains Traction
The firm’s latest quarterly survey of 8,000 internet households points to growing reliance on professional installation across categories.
Sept. 3, 2025
Parks Associates: 32% of US households have a paid security service
Adoption through standalone security devices continues to grow, offering opportunities to expand paid services and to target a different base of customers.
Jan. 7, 2025
Parks Associates: Video doorbells have one of the highest smart home service attachment rates
Seventy-one percent of video doorbell owners pay a recurring fee for service.
Jan. 2, 2025
Parks Associates launches Strategic Consulting Unit
The new unit will help companies refine their competitive positioning, go-to-market strategies, and product and service offerings.
Dec. 18, 2024
Parks Associates: Multifamily units deploy electronic access control to meet resident expectations
Properties see a strong value in access control solutions' core mission of enhancing community safety and security.
Oct. 31, 2024
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Parks Associates' new white paper addresses the state of access control adoption, including key challenges and opportunities.
Sept. 12, 2024
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The most common inhibitors to AI adoption are data privacy and security concerns, alongside lack of perceived value or understanding.
July 30, 2024

News

Image by Gary Pearce from Pixabay
According to Parks Associates, as homeowners explore self-installed cameras and app-based security options, traditional dealers are adjusting their sales models to keep pace with changing buying habits.
New survey data shows 74% of security dealers have lost residential sales to DIY systems or standalone video devices as online purchasing and demand for flexible, lower-cost options...
April 7, 2026
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Parks Associates: Home Security System Ownership: Professional vs. Self-Installation.
Research firm predicts that DIY could soon surpass the professional installation market
April 11, 2022
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Self-installation of newly acquired security systems reached 55% in the second quarter of 2020, up from 40% in 2018, resulting in an overall increase of nearly 40% in just the past two years, according to a new report from Parks Associates.
New Parks Associates research finds rise of interactive services, DIY installation are the two key trends defining the home security market
May 25, 2021
Connections Conference
Research firm combines U.S. and Europe events to create a full connected home event featuring virtual sessions, research and networking
June 18, 2020
(Image courtesy bigstockphoto.com)
More than five million U.S. consumers are expected to own personal emergency response system (PERS) devices by 2024, generating $1.1 billion in revenues from the sale of both traditional and mobile PERS solutions in the same year, according to a new report from Parks Associates.
More than 5M U.S. consumers expected to own PERS devices by the same year
Jan. 21, 2020

Articles

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Residential-focused security companies are poised to take advantage of a new era of consumer-centric, technology-driven insurance solutions
Jan. 22, 2024
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New Wi-Fi sensing technology may be the key to false alarm reduction.
New Wi-Fi sensing technology may be the key to false alarm reduction
Oct. 12, 2023
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The smart lighting market is just getting ignited, and we will continue to see existing players expand into this area as well as new players enter the market.
A slow and steady growth path means residential security integrators still have a chance to get on board
Aug. 9, 2023
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Research reveals that residential consumers are making buying decisions with false alarm reduction in mind
June 7, 2023
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67% of consumers want a cybersecurity add-on that guarantees equipment cannot be monitored or controlled by unauthorized people
April 17, 2023
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Thermostat adoption is again on the rise as homeowners and builders gravitate toward cheaper and greener energy
March 9, 2023
Photo: Paul Rothman
Take a closer look at the top trends and takeaways from Parks Associates’ CONNECTIONS Summit at CES.
The top trends and takeaways from Parks Associates’ CONNECTIONS Summit at CES
Feb. 9, 2023
Elizabeth Parks is President and CMO of market research firm Parks Associates.
Integrators can leverage quick-acting access control and emergency response, among other technologies for enhance security and safety
Jan. 12, 2023
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Additional smart devices require a better network, which is causing difficulties for many residential integrators
Dec. 13, 2022
Jennifer Kent is VP of Research for Parks Associates.
From inflation to product innovation and MDU expansion, residential integrators have a lot to pay attention to in the fourth quarter
Nov. 11, 2022

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Additional content from Parks Associates

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Parks Associates' latest research finds a high interest in energy systems and services among MDU property owners and managers.
June 20, 2024
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Interviews with multifamily executives highlight multiple benchmarks and additional metrics to measure impact of smart building deployments.
June 17, 2024
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The live roundtable presents expert insights on the role of technology to provide swift, accurate responses in the security industry.
June 12, 2024
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60% of households with smart devices are using them as point solutions, leaving a large portion of their value unrealized.
May 9, 2024
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The new consumer study featured at the 28th annual CONNECTIONS Conference highlights connected home trends.
May 1, 2024
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Parks Associates is accepting speaker submissions for the CONNECTIONS Conference in May 7-9 and virtual sessions hosted January 23, June 13, and December 12.
Jan. 17, 2024
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After a brief pause early in 2023, consumers' enthusiasm for consumer electronics products rebounded at the end of the year.
Jan. 12, 2024
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Tenth annual Security Dealer Study addresses competitive pressures, industry conditions and new trends for security market.
Feb. 9, 2023
Paul Rothman is Editor-in-Chief of Security Business magazine. Email him your comments and questions at prothman@securitybusinessmag.com. Access the current issue, full archives and apply for a free subscription at www.securitybusinessmag.com.
Despite the demand and success of remote and hybrid working, it makes sense for integrators to be in favor of in-person attendance
Oct. 12, 2022
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How residential integrators can diversify their offerings to provide customer peace of mind along with new sources of recurring revenue
Oct. 12, 2022
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The past few years have seen a rapid rise in deployments in homes, multi-dwelling properties and small businesses
Sept. 7, 2022
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IoT-based and other smart amenities in apartments translate to higher profits for both building owners and security providers
Aug. 8, 2022