Parks Associates

Dallas, TX 75230


About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.


5310 Harvest Hill Road
Dallas, TX 75230
(972) 490-1113
(800) 727-5711

More Info on Parks Associates

Research & Analysis for IoT, smart home, and connected entertainment technologies

Parks Associates sells market research reports and industry analysis regarding IoT residential products and consumer perceptions about these products and services.

Research is conducted through interviews, secondary research, quantitative and qualitative consumer research, focus groups, and trend analysis.

The company also produces annual conferences, including the CONNECTIONS Conference focused on smart home technologies. 

Products and Press Releases

Smart Home

Parks Associates’ 28th annual CONNECTIONS conference returns to Dallas

Jan. 17, 2024
Parks Associates is accepting speaker submissions for the CONNECTIONS Conference in May 7-9 and virtual sessions hosted January 23, June 13, and December 12.
CES Show

Parks Associates announces connected devices research at CES 2024

Jan. 12, 2024
After a brief pause early in 2023, consumers' enthusiasm for consumer electronics products rebounded at the end of the year.
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Parks Associates: One third of security dealers considering selling their business, but 42% have no succession plan

Feb. 9, 2023
Tenth annual Security Dealer Study addresses competitive pressures, industry conditions and new trends for security market.
(Image courtesy
New research from Parks Associates finds that DIY security systems are taking a larger share of the residential security market due to their growing popularity among security households.
Alarm Systems & Intrusion Detection

Parks Associates: 60% of newly acquired security systems are self-installed

March 10, 2020
DIY home security tracker finds DIY security solutions claim the majority of new security households
(Image courtesy
New research from Parks Associates finds that preference for self-installed systems is growing among US broadband households planning to buy a security system, rising from 18% in 2007 to 29% in 2012 to 36% in 2019.
Alarms & Monitoring

Parks Associates: 36% of those intending to purchase a security system prefer self-installation

Dec. 18, 2019
New research addresses the preference for self-installable solutions in home security market
Graphic: Parks Associates
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Parks Associates: 42% of security dealers offered video verification in 2018

March 26, 2019
21% say they offer aging-in-place/independent living solutions

Only 10% of users utilize personal assistant devices or apps to control smart home devices

Aug. 28, 2017
New research examines challenges and strategies for smart home products and services

Articles & News

Residential Technologies

The Smart Money: How Smart Homes Are Reshaping the Insurance Industry

Jan. 22, 2024
Residential-focused security companies are poised to take advantage of a new era of consumer-centric, technology-driven insurance solutions
© 100862508 | Dmitry Kalinovsky | Dreamstime
New Wi-Fi sensing technology may be the key to false alarm reduction.
Residential Technologies

AI-Powered Presence Detection

Oct. 12, 2023
New Wi-Fi sensing technology may be the key to false alarm reduction
© Franck-Boston/1278608073/Getty Images
The smart lighting market is just getting ignited, and we will continue to see existing players expand into this area as well as new players enter the market.
Smart Home

The Smart Money: The Power of Smart Lighting

Aug. 9, 2023
A slow and steady growth path means residential security integrators still have a chance to get on board
Alarms & Monitoring

The Smart Money: False Alarm Reduction Driving Sales

June 7, 2023
Research reveals that residential consumers are making buying decisions with false alarm reduction in mind
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Smart Home

The Smart Money: Privacy Concerns a Barrier to Smart Device Adoption

April 17, 2023
67% of consumers want a cybersecurity add-on that guarantees equipment cannot be monitored or controlled by unauthorized people
Smart Home

The Smart Money: Smart Home Energy Management

March 9, 2023
Thermostat adoption is again on the rise as homeowners and builders gravitate toward cheaper and greener energy
Photo: Paul Rothman
Take a closer look at the top trends and takeaways from Parks Associates’ CONNECTIONS Summit at CES.
CES Show

CES Trend Check: Smart Homes, Smart Apartments, Interoperability, Energy, Wellness and More

Feb. 9, 2023
The top trends and takeaways from Parks Associates’ CONNECTIONS Summit at CES
Elizabeth Parks is President and CMO of market research firm Parks Associates.
School Security

The Smart Money: Evolving Tech for School Security

Jan. 12, 2023
Integrators can leverage quick-acting access control and emergency response, among other technologies for enhance security and safety
Johnson Controls Whitepaper Graphs And Charts 13
Residential Technologies

The Smart Money: Home Wi-Fi Opportunities

Dec. 13, 2022
Additional smart devices require a better network, which is causing difficulties for many residential integrators
Jennifer Kent is VP of Research for Parks Associates.
Residential Technologies

The Smart Money: Three Hot Trends in Residential Security

Nov. 11, 2022
From inflation to product innovation and MDU expansion, residential integrators have a lot to pay attention to in the fourth quarter

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All content from Parks Associates

Paul Rothman is Editor-in-Chief of Security Business magazine. Email him your comments and questions at Access the current issue, full archives and apply for a free subscription at

Editor's Note: Back to the Office

Oct. 12, 2022
Despite the demand and success of remote and hybrid working, it makes sense for integrators to be in favor of in-person attendance
Pa Chart
Smart Home

The Smart Money: 5 Areas Where Home Security Can Be Extended

Oct. 12, 2022
How residential integrators can diversify their offerings to provide customer peace of mind along with new sources of recurring revenue
Chart Pa Home Security System Ownership 700x400
Residential Technologies

The Smart Money: Demand for Security at an All-Time High

Sept. 7, 2022
The past few years have seen a rapid rise in deployments in homes, multi-dwelling properties and small businesses
Chart Pa Technology Adoption Mdu Residents 700x400
Residential Technologies

The Smart Money: Smart Tech in MDUs

Aug. 8, 2022
IoT-based and other smart amenities in apartments translate to higher profits for both building owners and security providers
Chart Pa Highly Appealing Functions Smart Door Locks Md Us 700x400

The Smart Money: Beyond Access Control

July 11, 2022
How evolving and advanced features are enabling integrators to penetrate new verticals such as apartments, vacation rentals and more
Rothman New Headshot3
Residential Technologies

Editor's Note: From Apartments to Solar Power

July 11, 2022
Residential security’s quest for increased penetration rates has vendors and integrators attacking from multiple angles
Chart Pa Networked Camera Owners Area Person Monitored 600x550
Residential Technologies

The Smart Money: Impact of Video Analytics on Residential

June 10, 2022
While helping to detect and deter potential criminal activity, AI, machine learning and analytics can help reduce false alarms and accommodate touchless solutions
Top smart home devices include door locks, video doorbells and lightbulbs, with networked cameras and outdoor light fixtures with a video camera close behind.
Residential Technologies

How Integrators can Expand a Residential Security Offering

May 6, 2022
The latest research revels skyrocketing support for security-adjacent smart home services
Chart Pa All Mdu Residents 450x350
Residential Technologies

The Smart Money: Smart Opportunities in the MDU Market

May 6, 2022
Connected solutions improve business efficiency and help drive revenue for integrators serving the multi-family market