Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.
5310 Harvest Hill Road
Dallas, TX 75230
(972) 490-1113
(800) 727-5711
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More Info on Parks Associates

Research & Analysis for IoT, smart home, and connected entertainment technologies

Parks Associates sells market research reports and industry analysis regarding IoT residential products and consumer perceptions about these products and services.

Research is conducted through interviews, secondary research, quantitative and qualitative consumer research, focus groups, and trend analysis.

The company also produces annual conferences, including the CONNECTIONS Conference focused on smart home technologies. 

Press Releases

Parks Associates: 32% of US households have a paid security service
Adoption through standalone security devices continues to grow, offering opportunities to expand paid services and to target a different base of customers.
Jan. 7, 2025
Parks Associates: Video doorbells have one of the highest smart home service attachment rates
Seventy-one percent of video doorbell owners pay a recurring fee for service.
Jan. 2, 2025
Parks Associates launches Strategic Consulting Unit
The new unit will help companies refine their competitive positioning, go-to-market strategies, and product and service offerings.
Dec. 18, 2024
Parks Associates: Multifamily units deploy electronic access control to meet resident expectations
Properties see a strong value in access control solutions' core mission of enhancing community safety and security.
Oct. 31, 2024
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Parks Associates' new white paper addresses the state of access control adoption, including key challenges and opportunities.
Sept. 12, 2024
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The most common inhibitors to AI adoption are data privacy and security concerns, alongside lack of perceived value or understanding.
July 30, 2024
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Parks Associates' latest research finds a high interest in energy systems and services among MDU property owners and managers.
June 20, 2024
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Interviews with multifamily executives highlight multiple benchmarks and additional metrics to measure impact of smart building deployments.
June 17, 2024
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The live roundtable presents expert insights on the role of technology to provide swift, accurate responses in the security industry.
June 12, 2024
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60% of households with smart devices are using them as point solutions, leaving a large portion of their value unrealized.
May 9, 2024

Articles

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Residential-focused security companies are poised to take advantage of a new era of consumer-centric, technology-driven insurance solutions
Jan. 22, 2024
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New Wi-Fi sensing technology may be the key to false alarm reduction.
New Wi-Fi sensing technology may be the key to false alarm reduction
Oct. 12, 2023
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The smart lighting market is just getting ignited, and we will continue to see existing players expand into this area as well as new players enter the market.
A slow and steady growth path means residential security integrators still have a chance to get on board
Aug. 9, 2023
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Research reveals that residential consumers are making buying decisions with false alarm reduction in mind
June 7, 2023
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67% of consumers want a cybersecurity add-on that guarantees equipment cannot be monitored or controlled by unauthorized people
April 17, 2023
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Thermostat adoption is again on the rise as homeowners and builders gravitate toward cheaper and greener energy
March 9, 2023
Photo: Paul Rothman
Take a closer look at the top trends and takeaways from Parks Associates’ CONNECTIONS Summit at CES.
The top trends and takeaways from Parks Associates’ CONNECTIONS Summit at CES
Feb. 9, 2023
Elizabeth Parks is President and CMO of market research firm Parks Associates.
Integrators can leverage quick-acting access control and emergency response, among other technologies for enhance security and safety
Jan. 12, 2023
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Additional smart devices require a better network, which is causing difficulties for many residential integrators
Dec. 13, 2022
Jennifer Kent is VP of Research for Parks Associates.
From inflation to product innovation and MDU expansion, residential integrators have a lot to pay attention to in the fourth quarter
Nov. 11, 2022

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Additional content from Parks Associates

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The new consumer study featured at the 28th annual CONNECTIONS Conference highlights connected home trends.
May 1, 2024
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Parks Associates is accepting speaker submissions for the CONNECTIONS Conference in May 7-9 and virtual sessions hosted January 23, June 13, and December 12.
Jan. 17, 2024
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After a brief pause early in 2023, consumers' enthusiasm for consumer electronics products rebounded at the end of the year.
Jan. 12, 2024
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Tenth annual Security Dealer Study addresses competitive pressures, industry conditions and new trends for security market.
Feb. 9, 2023
Paul Rothman is Editor-in-Chief of Security Business magazine. Email him your comments and questions at prothman@securitybusinessmag.com. Access the current issue, full archives and apply for a free subscription at www.securitybusinessmag.com.
Despite the demand and success of remote and hybrid working, it makes sense for integrators to be in favor of in-person attendance
Oct. 12, 2022
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How residential integrators can diversify their offerings to provide customer peace of mind along with new sources of recurring revenue
Oct. 12, 2022
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The past few years have seen a rapid rise in deployments in homes, multi-dwelling properties and small businesses
Sept. 7, 2022
Chart Pa Technology Adoption Mdu Residents 700x400
IoT-based and other smart amenities in apartments translate to higher profits for both building owners and security providers
Aug. 8, 2022
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How evolving and advanced features are enabling integrators to penetrate new verticals such as apartments, vacation rentals and more
July 11, 2022
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Residential security’s quest for increased penetration rates has vendors and integrators attacking from multiple angles
July 11, 2022
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While helping to detect and deter potential criminal activity, AI, machine learning and analytics can help reduce false alarms and accommodate touchless solutions
June 10, 2022
Photo: Alarm.com
Top smart home devices include door locks, video doorbells and lightbulbs, with networked cameras and outdoor light fixtures with a video camera close behind.
The latest research revels skyrocketing support for security-adjacent smart home services
May 6, 2022
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Connected solutions improve business efficiency and help drive revenue for integrators serving the multi-family market
May 6, 2022
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A combination of factors is driving record adoption
April 8, 2022
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DIY installation continues to be strong, but perhaps not at the expense of the professional channel
March 10, 2022
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As security and smart home functionality increases, so does the demand for professional monitoring and false alarm reduction
Feb. 11, 2022
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How residential security integrators are leveraging emerging interactive services to drive more business
Jan. 14, 2022
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How the pandemic has impacted small business, including technology spending and new opportunities for integrators
Dec. 13, 2021
(Image courtesy Jakub Jirsak/bigstockphoto.com)
Though consumers may be warming up to the idea of having an ever-increasing number of IoT devices in their homes, mixing and matching this tech is now presenting challenges when it comes to interoperability.
Industry execs discuss the importance of streamlining IoT device control during CONNECTIONS conference
Nov. 17, 2021
Parks Associates reports a 34% Average Revenue Per Unit increase when it comes to standalone broadband service.
Modern living and many security deployments have come to depend on advances in Wi-Fi networking
Nov. 12, 2021
Chart Pa Smart Safety Security Device Ownership 700x400
Connected lights, locks, doorbells and cameras providing peace of mind and awareness for homeowners
Oct. 8, 2021
Chart Pa High Intention Purchase Smart Door Bells 525x400
Security and safety concerns are driving demand for products to be used in tandem with traditional home security systems
Sept. 10, 2021
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Security technologies are catching up to lights, doorbells and thermostats as the most popular smart home devices
Aug. 12, 2021
(Image courtesy Jakub Jirsak/bigstockphoto.com)
According to Parks Associates’ latest research, the number of U.S. consumers that now own at least one smart home device has doubled (17% in Q4 2015 to 34% in Q4 2020) over the last five years.
Industry experts discuss trends impacting the market during CONNECTIONS conference
May 28, 2021
(Image courtesy bigstockphoto.com)
New research from Parks Associates finds that DIY security systems are taking a larger share of the residential security market due to their growing popularity among security households.
DIY home security tracker finds DIY security solutions claim the majority of new security households
March 10, 2020
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New research from Parks Associates finds that preference for self-installed systems is growing among US broadband households planning to buy a security system, rising from 18% in 2007 to 29% in 2012 to 36% in 2019.
New research addresses the preference for self-installable solutions in home security market
Dec. 18, 2019
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21% say they offer aging-in-place/independent living solutions
March 26, 2019
New research examines challenges and strategies for smart home products and services
Aug. 28, 2017